Naver to Live-Stream Aichi-Nagoya Asian Games, Bolstering Sports Content With AI
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✦ AI Summary
Naver will live-stream the "2026 Aichi-Nagoya Asian Games" through its special Naver Asian Games page and streaming platform Chzzk.
During the competition period from the 19th to October 4, Chzzk will stream matches broadcast on broadcaster channels and major esports matches in real time, while also operating co-viewing and on-site content.
Naver will apply AI Clip, AI Chapter, Multi Source Highlights, and AI captions based on speech recognition (STT), and the special page will provide schedules for a total of 469 matches across 43 sports.
Naver will live-stream the "2026 Aichi-Nagoya Asian Games." Naver announced related details on the 10th, saying it will launch a special Asian Games page and provide live coverage of the competitions through its streaming platform Chzzk. During the Asian Games, Naver will center its coverage on the special page and Chzzk, bundling match broadcasts, co-viewing, and on-site content.
Chzzk will offer co-viewing and on-site content. Naver will operate the creator co-viewing format it introduced at the World Cup and Olympics. Shoop for Love, Park Jong-yoon, Nongtte Reuman, and Yoo Hee-kwan will participate, and sports creators will watch matches with guests and share their real-time reactions.
Naver will also expand sports content features that use AI. It will apply an automated feature that assembles key moments from multiple matches, along with a live commentary-to-caption conversion feature. Through these measures, the company aims to improve viewing convenience for a multi-sport event.
Broadcasting begins at 4 p.m. on the 10th. The first event to be covered is the men's national basketball qualifier. The coverage will start early with the men's national basketball qualifier before the opening ceremony.
Chzzk will provide services during the competition period from the 19th to October 4. During this period, Chzzk will stream in real time the matches broadcast on broadcaster channels as well as major esports matches. For the main event period, it will broaden real-time coverage to include both broadcaster-broadcast matches and esports matches.
Naver will strengthen local content. To increase coverage of the on-site atmosphere, it plans to dispatch Chzzk streamers and clip creators to the competition venue, and to deliver scenes inside and outside the stadium through live broadcasts and short videos.
On the broadcasting side, Naver will apply its AI technology to sports coverage. It will introduce to the Asian Games the "AI Clip" and "AI Chapter" features it provided for the North American World Cup and EWC (Esports World Cup 2026), helping users quickly search for key moments and the segments they want.
It will also debut "Multi Source Highlights" for the first time. The feature will automatically select key moments from multiple live videos from the same broadcaster, group them by player, team, and topic, and then produce them as clips and VOD before providing them to the broadcaster's channel.
In addition, clips will be equipped with AI captions based on speech recognition (STT). By providing the key points of Korean live commentary as Korean subtitles, the company will help viewers follow the action even in environments where listening to audio is difficult.
The special Asian Games page will be set up so that schedules for a total of 469 matches across 43 sports can be provided in one place by sport, and Naver plans to operate an Asian Games-only lounge where users and sports experts can join together in cheering, analysis, and discussion.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406807
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Source: TECHWORLD
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