Funding Insider to Hold ‘K-Ecommerce U.S. Expansion’ Seminar With Airwallex and Capstone Ventures

Funding Insider, a global crowdfunding specialist, will hold a seminar jointly with Airwallex and Capstone Ventures. The seminar, titled "Everything About K-Ecommerce's Entry Into the U.S.: From U.S. Funding to Shopify and Global Payments," is aimed at supporting Korean companies' expansion into the U.S. market.

The seminar is designed as an event that will cover, in one place, the practical know-how Korean companies need to enter the U.S. market. The program will span a flow that begins with initial market validation in the U.S. entry process and continues through global crowdfunding practices, building a D2C sales channel using Shopify, and global payments and settlement, offering step-by-step practical information.

The event will be held from 3 p.m. to 5 p.m. on September 16 at the Gangnam WeWork Designer Club in Gangnam District, Seoul. It is open to CEOs and practitioners interested in entering the U.S. market, global crowdfunding, Shopify-based D2C ecommerce, and global payments, and admission is free.

Global crowdfunding is presented as a way to verify local consumer demand and marketability before large-scale production, as well as a method of market validation before entering full-scale overseas distribution networks. It makes it possible to unveil products to overseas consumers and to connect them directly to sales aimed at overseas consumers.

This kind of global crowdfunding is used for early market validation of new products and for establishing global launch strategies. Funding Insider shares its experience and know-how in using global crowdfunding platforms such as Kickstarter and Indiegogo, with the shared content centered on overseas market validation and product launch strategies.

Against this backdrop, Funding Insider has carried out more than 520 all-in-one and marketing projects in the global crowdfunding field and has supported cumulative funding achievements of more than KRW 105 billion. It has also built its own data analysis and AI program based on Kickstarter campaign data and is strengthening data-driven strategies for entering overseas markets.

Organizations involved in various stages of the U.S. market entry process will also take part in the event. Capstone Ventures will introduce D2C market entry strategies based on its expertise in building and operating global ecommerce, including Shopify. Airwallex will also participate to provide information on global financial infrastructure needed for cross-border business, including overseas payments and settlement, as a global financial platform.

Park Halam, CEO of Funding Insider, said Korean companies have good products but are wondering how to enter the U.S. market, how to secure initial sales data, and how to later expand their own online stores and global sales. He said the seminar would be an opportunity to understand the full process of entering the U.S. market, covering crowdfunding-based market validation, D2C channel development, and global payments.

Park said Funding Insider has accumulated experience and data from operating global crowdfunding projects. He added that, based on this accumulation, the company aims to help reduce trial and error for Korean companies entering overseas markets and to continue supporting their efficient entry into global markets.

Applications for the seminar will be accepted until 8 a.m. on September 16, though registration may close early depending on the number of applicants.

Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406803

References

• https://www.epnc.co.kr/news/articleView.html?idxno=406803