Baek Eok Coffee Opens New Franchise Store in Sejong Boram
TECHWORLD ·
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Baek Eok Coffee opened a new franchise store, Sejong Boram, in Boram-dong, Sejong Special Self-Governing City on the 10th.
Boram-dong is a mixed administrative-residential commercial district densely packed with public institutions, commercial facilities and apartment complexes, and on weekdays it is expected to draw public institution workers and office workers, while in the evenings and on weekends it is expected to attract nearby residents, families and takeout demand from visitors to Geumgang Waterside Park and Geumgang Pedestrian Bridge.
Baek Eok Coffee centers on a cinema cafe concept that serves reasonably priced coffee along with popcorn, hot dogs, nachos and desserts, and the parent company is expanding openings through up to KRW 22 million in startup support, market analysis, training, post-opening operational support and marketing and promotion cost coverage.
Baek Eok Coffee opened a new franchise store, Sejong Boram, on the 10th in Boram-dong, Sejong Special Self-Governing City. Boram-dong is an area densely packed with public institutions, including Sejong City Hall, as well as commercial facilities and apartment complexes, making it a mixed administrative-residential commercial district.
On weekdays, the area draws public institution employees and office workers, while in the evenings and on weekends it attracts nearby residents and families. Takeout demand from visitors to Geumgang Waterside Park and Geumgang Pedestrian Bridge is also expected.
Baek Eok Coffee has built its concept around a cinema cafe that serves reasonably priced coffee alongside popcorn, hot dogs, nachos and desserts. Non-beverage items account for about 30% to 40% of total sales, helping raise average transaction values and extending sales hours from morning to late at night. Based on this differentiation, Baek Eok Coffee is opening around 10 new franchise stores each month, pursuing a strategy not only to expand its store count but also to improve franchisees' sales and operating competitiveness.
Behind the brand's aggressive expansion is the parent company's support policy. Baek Eok Coffee provides up to KRW 22 million in startup support benefits when certain conditions are met, and offers step-by-step assistance from market analysis and store selection to training and post-opening operations. After launch, the company leads discount events through delivery apps, partnerships with telecom and card companies, promotional campaigns on payment platforms, and collaborations involving popular content and IP. The parent company said it plans to cover major marketing and promotion costs in 2026, following 2025, with the aim of reducing the burden on franchisees and supporting customer traffic.
Sejong Boram plans to win customers based on the residential demand in its catchment area, public institution workers and foot traffic. The store intends to secure a balanced mix of dine-in, takeaway and delivery customers. It also plans to use Baek Eok Order, its proprietary ordering app, as well as the parent company's various partnership marketing initiatives. Through these efforts, the store aims to build brand awareness and secure repeat customers.
A Baek Eok Coffee official said around 10 new stores open every month. The official cited the high average sales of franchise stores, the competitiveness of its mixed menu, and positive feedback on the parent company's startup cost support and marketing support as the background to the new openings. The company believes these support measures and competitive advantages are driving the increase in new store openings.
The Baek Eok Coffee official also said the company plans to support Sejong Boram so it can make use of its locational advantages. The company also intends to help Sejong Boram grow into a representative store in the region.
The speaker said the company will continue efforts to ease startup cost burdens and strengthen parent-company-led marketing. Through this, it aims to establish itself as a brand that grows together with its franchisees.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406796
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Source: TECHWORLD
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