Caliverse Expands Virtual Goods Shop Targeting Lotte Giants Fans
AI TIMES ·
✦ AI Summary
According to AI TIMES, Caliverse, a subsidiary of Lotte Innovate, opened a virtual styling shop targeting Lotte Giants fans on September 9 a…
According to AI TIMES, Caliverse, a subsidiary of Lotte Innovate, opened a virtual styling shop targeting Lotte Giants fans on September 9 and expanded immersive commerce into the sports sector. The new service is its third immersive commerce offering, and its core feature is letting users virtually mix and match 33 baseball merchandise items and move on to purchase. The service is divided into a styling function that uses AI-based virtual models and a virtual store built on digital twin technology. Users can browse the goods as if trying them on crosswise, then jump directly to product details and sales pages. It can be accessed on PC and mobile without installing a separate app, improving accessibility. Based on its accumulated operating experience, the company plans to further expand its scope by advancing personalized recommendations and experiential content.
Perspective
This move shows a trend toward turning fandom consumption into experience-centered shopping rather than simple sales. In particular, by linking virtual try-ons, spatial exploration, and purchases into a single flow, it appears aimed at supplementing the context and immersion that online product pages cannot provide. The fact that a method honed in home appliances and fashion has been applied to sports suggests that this model may not remain limited to a specific category. Ultimately, the differentiating factor seems to depend not on the technology itself, but on whether it can raise both the time fans spend engaging and purchase conversion rates.
This perspective is BizCrush's own commentary and is not part of the reporting by AI TIMES.
This article was produced with the help of an automated content generation algorithm.
Source: AI TIMES
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