Microsoft Korea to Hold Industry Summit, Share AX Strategies by Sector
TECHWORLD ·
✦ AI Summary
Microsoft Korea will hold the "Microsoft Industry Summit" at the Grand Ballroom of COEX in Seoul on the 30th.
The event will share AI adoption cases and AI agent expansion strategies across finance, retail, manufacturing, healthcare, and education.
It will also highlight use cases for Microsoft 365 Copilot, Microsoft Foundry, and Azure, along with the experiences of companies, partners, and Microsoft experts.
Microsoft Korea announced that it will host the "Microsoft Industry Summit." The event will be held on the 30th at the Grand Ballroom of COEX in Seoul. Through the event, Microsoft Korea plans to share AI adoption cases from key industries such as finance, manufacturing, and healthcare, and present strategies for expanding AI agents into day-to-day work and on-site operations.
The event is designed as a venue to share enterprise AI transformation (AX) experiences and the direction of "frontier transformation," with a focus on finance, retail, manufacturing, healthcare, and education. It aims to introduce industry-specific AI use cases by connecting experiences across multiple industrial sectors, and to present directions for AX and the spread of AI agents based on those cases.
The event will discuss areas spanning work productivity, customer experience, research and development, manufacturing, security, and governance. It will also cover ways to apply AI and agents in practice, as well as methods for expanding AI and agents across an organization. The event is structured to address both practical deployment and organization-wide expansion.
Sessions will include customer cases and technical sessions on Microsoft 365 Copilot, Microsoft Foundry, and Azure. Companies, partners, and Microsoft experts will participate to share the challenges of AI adoption and their experiences expanding it across organizations.
The finance segment will feature cases showing how AI has expanded beyond a personal assistant tool to organizational work and customer-facing services. The theme in finance is how to extend AI from the personal productivity tool stage to actual work and customer service stages. SC First Bank will introduce its company-wide deployment of Microsoft 365 Copilot. Shinhan Securities and Shinhan Capital will present examples of employee-led discovery and expansion of work agents.
KB Kookmin Bank will also present an AI-based customer service case and an agentic work innovation case. These examples will focus on ways to expand AI use in the financial sector beyond a personal productivity tool and into actual work and customer service.
The retail segment will share cases of AI agents applied to product discovery, purchasing, marketing, and employee work. Lotte Duty Free will present work innovation cases using Microsoft 365 Copilot and Copilot Studio, while Shinsegae International will introduce its company-wide AI expansion experience based on Microsoft Foundry and Azure OpenAI. Samsung Electronics Galaxy Store will present a marketing decision-making case combining data and multi-agent systems, and Hyundai Futurenet will present a shopping agent case featuring Hyundai Department Store's AI shopping service, "Heydi." Amorepacific will share its GEO strategy for responding to generative AI search environments. In this segment, each company's platform, adoption method, and applied services will be presented together.
The manufacturing program will run across two tracks: "Manufacturing Innovation" and "Physical AI." The Manufacturing Innovation track will focus on ways to connect companies' proprietary knowledge and data with AI, while the Physical AI track will address how to apply AI to robots, production equipment, and processes, as well as how to advance manufacturing site operations.
In the Manufacturing Innovation track, Amorepacific and POSCO will introduce cases of using R&D and equipment knowledge. Hanwha Ocean and HD Hyundai will share their experiences applying AI to work and expanding it across their organizations. Kia is expected to present its Incar AI service, while LG Electronics is expected to present an AI home case that combines AI agents and voice technology.
The Physical AI track will focus on applying simulation, robotics, digital twins, and AI agents to manufacturing sites. Kawasaki and NVIDIA will participate, and Kawasaki and NVIDIA, among others, will share ways to improve the intelligence of production-site operations. The session will also discuss directions for ecosystem collaboration for AX in Korea's manufacturing industry.
In healthcare and education, the agenda will present ways to incorporate AI into research processes. POSTECH is expected to introduce its experience adopting Microsoft 365 Copilot and its change management experience, while Seegene is expected to cover a case involving the search for pathogen-detection candidates and the building of a global technology-sharing platform. Yonsei Medical Center is also expected to present a case of using natural language to search clinical data.
Jo Won-woo, CEO of Microsoft Korea, said the main concern for companies adopting AI is verifying results. He said the benchmark for measuring performance should be the depth of transformation rather than the scale of deployment, and added that he expects new insights from such real-world industry experience. He also said the goal is frontier transformation, moving from companies with AI to companies that work with AI.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406740
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Source: TECHWORLD
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