AI Consumer Policy Blueprint for the Next 3 Years Tightens Ad Labeling and Data Controls

According to AI TIMES, the government on the 8th unveiled a new consumer policy blueprint to strengthen consumer sovereignty in the AI era, as it approved the basic plan for 2027-2029 at the 17th Consumer Policy Committee. The key is to tighten responsibility for labeling generative AI online ads and expand control mechanisms over consumer data use and AI decision-making. The government also plans to promote safety management measures such as AI-based market monitoring, blocking the distribution of hazardous products, and monitoring imported foods. It also includes steps to make it easier for consumers to decide on data transfer and suspension of use, while improving the effectiveness of relief procedures when damage occurs. Consumer groups proposed supplementary measures such as requiring explanations and objection procedures, assigning platforms responsibility for safety information, and simplifying subscription-service cancellations. The committee also plans to shift its operation from a regular-meeting model to a more issue-response-oriented one so it can respond faster to rapidly changing digital consumer problems.