SKT Extends 'T Roaming Data Add-On' Promotion Through December 31
TECHWORLD ·
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SKT said it will extend the "T Roaming Data Add-On" promotion through December 31.
The promotion provides additional roaming services to baro plan subscribers, with up to an extra 16GB.
SKT has been running the campaign since April, the share of customers choosing baro 8GB-or-higher plans has risen by about 15 percentage points, and cumulative Family Roaming customers have surpassed 5.05 million.
SKT announced on the 8th that it will extend the "T Roaming Data Add-On" promotion through December 31. Launched in April, the promotion has been aimed at vacation travelers going abroad, and it provides additional roaming services to subscribers of the baro plan.
Under the promotion, baro plan subscribers can receive up to an additional 16GB. SKT has been running this type of roaming add-on campaign for overseas travelers since April.
According to SKT, a comparison before and after the promotion showed that the share of customers choosing the baro 8GB-or-higher plans rose by about 15 percentage points. The cumulative number of Family Roaming customers also surpassed 5.05 million.
Based on these results, the company said customer response to the plan has been strong. Yoon Jae-woong, head of SKT's Product & Brand Division, said support from T Roaming customers during the summer vacation season was greater than expected, and that the extension was decided so customers planning Chuseok and year-end trips could also benefit.
According to the results of SKT's in-house customer satisfaction survey, T Roaming scored highly on satisfaction. Factors cited included ease of signup and use, the ability to choose a local carrier, and reasonable pricing.
In particular, the fact that no separate SIM purchase or installation is needed, allowing roaming to connect immediately, contributed to positive convenience ratings. Customers also responded well to the ability to choose a preferred carrier among multiple operators and to switch carriers. Reactions to Family Roaming and to services offered for younger customers were also positive.
Based on this, SKT said it plans to continue supporting the use of overseas telecommunications services in the future. It said its support standards will take customer convenience and customer safety into account.
Source: TECHWORLD · Kim Hye-jin
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406679
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Source: TECHWORLD
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