Internet Newspaper Ethics Committee, Seoul YMCA Propose Citizen-Linked Self-Regulatory Program to Counter Sexualized Ads
TECHWORLD ·
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The Internet Newspaper Ethics Committee and Seoul YMCA proposed a citizen-linked self-regulatory program to respond to sexualized ads. The committee released the results of a special monitoring effort on the spread of unethical and sexualized ads in internet newspapers and held a press briefing. They said they plan to continue regular investigations and research, collaborative campaigns, and improvement efforts.
The Internet Newspaper Ethics Committee and Seoul YMCA have proposed a citizen-linked self-regulatory program to address sexualized advertising. The committee recently released the results of a special monitoring effort on the spread of unethical and sexualized ads in internet newspapers and held a press briefing. It said it had reviewed the state of unethical and sexualized ads continuing to spread in internet newspapers and made the findings public.
At the press briefing, the committee also proposed joint monitoring with civic groups as a way to respond to sexualized ads, as well as a public-interest reporting process linked to public institutions. Policy Director Kim Tae-hee, speaking on "The Current State of Sexualized Ads in Internet Newspapers and a Citizen-Linked Self-Regulatory Program," pointed to cases and risks of the indiscriminate distribution of sexualized ads through AD-TECH-based ad distribution processes, and proposed joint monitoring operations in partnership with civic groups such as Seoul YMCA.
At the event, committee researcher Kwon Seo-yeon introduced "Key Activities and Current Status of Advertising Review by the Internet Newspaper Ethics Committee," followed by a keynote presentation from Policy Director Kim Tae-hee, and then a Q&A session. The Q&A included Kim Tae-hee, policy director at the committee, Han Seok-hyeon, head of the Seoul YMCA Civic Mediation Office, and researcher Kwon Seo-yeon.
The presentation introduced a process for actively notifying users about sexualized ad content that is repeatedly distributed and seriously in violation. It also presented measures for sharing related information with public institutions, along with procedures for linking that information sharing to actual regulatory action.
After the keynote presentation, a Q&A session was held with representatives of internet newspapers, reporters, and advertising managers. Participants discussed the need to develop regular ad training programs reflecting actual violation cases, and also raised the possibility of joint participation by civic groups, self-regulatory bodies, and public institutions. Discussions also continued on a reward program for excellent advertising media.
The committee and Seoul YMCA said they plan to pursue regular investigations and research targeting sexualized internet newspaper ad content. They also said they plan to continue collaborative campaigns and improvement efforts to create a healthier advertising environment. The committee and Seoul YMCA also said they intend to keep moving forward with investigations, research, campaigns, and improvement efforts.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406677
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Source: TECHWORLD
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