SKT Extends 'T Roaming Data Add-On' Benefits Through Year-End
IT DAILY ·
✦ AI Summary
SK Telecom has extended the 'T Roaming Data Add-On' promotion until Dec. 31.
The promotion began on April 23 and provides up to 16 GB of additional data for baro plans at or above 8GB.
After data is exhausted, customers can continue using the service at speeds of up to 1 Mbps.
SK Telecom (SKT) has extended the period of its 'T Roaming Data Add-On' promotion, which offers additional data and faster speeds after data is exhausted, until Dec. 31. SKT announced the move on the 8th and said the promotion, originally scheduled to end in August, has been expanded through year-end.
The promotion began on April 23 and applies to customers subscribed to the roaming service baro plans. SKT is offering up to 16 GB of additional data for plan tiers at or above 'baro 8GB.'
It also supports continued use after data is exhausted, while providing faster speeds than before. The maximum speed after data is exhausted is 1 Mbps.
SKT explained that over the past 4 months, the share of customers choosing plans at or above 'baro 8GB' rose by about 15 percentage points compared with before the promotion took effect. It also said cumulative Family Roaming customers have exceeded 5.05 million.
Customers most often cited the convenience of subscribing to and using the service as a reason for their satisfaction with roaming services. The main reasons given were that no separate SIM purchase or installation is required and that roaming can be connected immediately upon arrival at the destination.
The second-ranked satisfaction factor was the ability to choose another carrier when local data is unstable. T Roaming provides its service based on direct contracts with more than 500 overseas carriers in 195 countries around the world, and customers can directly choose and switch to a carrier with better service among multiple carriers depending on local network conditions.
On pricing, positive responses were seen from Family Roaming customers and young customers. With Family Roaming, adding KRW 3,000 allows up to 5 family members to share data, and the per-person cost when using Family Roaming was found to be around KRW 6,000.
SKT said there was also a positive response to the free use of baro calls and messages, as it allows customers to contact people locally and in Korea without extra cost. More than 70% of roaming plan subscribers used baro calls, and average call volume per person was tallied at about 40 minutes.
Yoon Jae-woong, head of SKT's Product & Brand Division, said customer response to T Roaming during the summer vacation season was stronger than expected, and added that the company decided to extend the promotion so that customers planning Chuseok and year-end trips can also take advantage of the benefits. He added that the company will do its best to ensure customers can use communications services conveniently and safely overseas.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241461
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Source: IT DAILY
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