Samsung Electronics Takes Over Global Landmarks with the Galaxy Z Fold8
TECHWORLD ·
✦ AI Summary
Samsung Electronics is running a global out-of-home advertising campaign for the Galaxy Z Fold8, "Welcome to Foldables."
The campaign began in Seoul on the 2nd and is being rolled out sequentially across 6 landmarks in major cities including Tokyo and London.
The ads consist of 3 messages: "Ultra Thin," "The world's lightest fold," and "Built to outlast."
Samsung Electronics is rolling out a global out-of-home advertising campaign for the "Galaxy Z Fold8." The campaign is aimed at promoting the Galaxy Z Fold8 series and is being carried out around landmark locations in major cities around the world. It began on the 2nd and kicked off in Seoul, South Korea.
The campaign is titled "Welcome to Foldables." It is being executed sequentially across 6 major landmarks, with each landmark featured in turn. In Seoul, it is running at KT Square in Gwanghwamun and K-POP LIVE at COEX; in Tokyo, Japan, at Shibuya Station; and in London, U.K., at Piccadilly Circus and Outernet.
Starting with Seoul, Samsung Electronics is rolling out the same campaign in sequence at signature locations in major cities such as Tokyo and London to promote the Galaxy Z Fold8 series. The campaign centers on landmarks in major cities around the world.
The focus of this campaign is to highlight the 8th-generation evolution of "Fold," which Samsung Electronics first unveiled in 2019. Since the launch of the first Fold, Samsung Electronics has incorporated feedback from real users into product development.
Samsung Electronics has continued evolving its products in a direction that improves everyday usability for foldable smartphones. It has also expanded software optimization and AI features, while broadening an ecosystem that connects with a range of Galaxy devices.
The digital out-of-home video consists of 3 messages related to the key features of the Galaxy Z Fold8 series. Message 1 is "Ultra Thin," message 2 is "The world's lightest fold," and message 3 is "Built to outlast." The purpose of these ad lines is to emphasize the thinness, weight, and durability of the Galaxy Z Fold8 series, as well as the accumulated technology of its 8th generation.
Based on this, Samsung Electronics plans to communicate the technological competitiveness of "Fold" to global consumers. It also plans to convey its confidence in the product to global consumers. "Fold" has grown into a flagship brand in the foldable smartphone market.
Against this backdrop, several million users around the world are using Galaxy foldables. The Galaxy Z Fold8 series is expanding its global sales market. The latest Galaxy Z Fold8 series set a new all-time pre-order record for a Galaxy smartphone in South Korea.
Samsung Electronics has continuously expanded the markets where the Galaxy Z Fold8 series is sold, and it is currently available in 106 markets worldwide. Against this backdrop, Samsung Electronics is running the "Welcome to Foldables" campaign using landmarks in major global cities.
The goal of the campaign is to raise consumer awareness of the Galaxy Z Fold8 series and Samsung Electronics' foldable technology. Since unveiling its first foldable smartphone, "Fold," in 2019, Samsung Electronics has continued product development across 8 generations and expanded its brand presence in the foldable market. Through this global out-of-home advertising effort, Samsung Electronics plans to continue strengthening its influence in the foldable market centered on the Galaxy Z Fold8 series.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406646
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Source: TECHWORLD
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