Sony A7M5 Tops Domestic Full-Frame Camera Sales in First Half
TECHWORLD ·
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Sony said that in the domestic full-frame camera market in the first half of 2026, the Alpha 7 V ranked first and the Alpha 7C II ranked second in sales revenue.
The Alpha 7 V uses a partially stacked Exmor RS CMOS image sensor with about 33 million pixels and the BIONZ XR2 image processing engine, and supports up to 60 AF·AE calculations per second and up to 30 fps blackout-free continuous shooting.
Sony posted a 40.1% share by units sold and a 43.3% share by sales revenue in the domestic full-frame mirrorless market in the first half of this year, and ranked first in the overall mirrorless camera market with a 35% share by sales revenue.
Sony said that in the domestic full-frame camera market in the first half of 2026, the 'Alpha 7 V (Alpha 7 V·A7M5)' ranked first in sales revenue, while the 'Alpha 7C II (Alpha 7C II·A7C2)' ranked second in the same period. The A7M5 is a full-frame mirrorless camera launched in South Korea in December last year.
The A7M5 is equipped with a partially stacked Exmor RS CMOS image sensor with about 33 million pixels and uses the BIONZ XR2 image processing engine. The product supports up to 60 AF·AE calculations per second and up to 30 fps blackout-free continuous shooting.
The A7C2 uses a full-frame image sensor and delivers autofocus performance in a relatively compact body. It is designed for use cases that prioritize portability, such as travel, everyday shooting, and vlogging.
Sony posted a 40.1% share by units sold and a 43.3% share by sales revenue in the domestic full-frame mirrorless market in the first half of this year. It also ranked first in the overall mirrorless camera market in the first half of this year with a 35% share by sales revenue. Sony said it has maintained the No. 1 position in the domestic full-frame mirrorless market for 13 consecutive years from 2014 through the first half of this year, by both units sold and sales revenue.
Since unveiling the world's first 35mm full-frame mirrorless cameras with AF support, the 'Alpha 7' and 'Alpha 7R,' in 2013, Sony has expanded its related product lineup. Against this backdrop, Sony has continued its performance in the domestic mirrorless camera market.
On the product evaluation front, the A7M5 added another award to its record. In the 'EISA Awards 2026-2027' announced on the 24th of last month, the A7M5 was selected as 'Camera of the Year,' and Sony won in the category for the second consecutive year following last year's 'Alpha 1 II (A1M2).'
To mark its No. 1 position in the first-half market, Sony is running a photo submission event for A7M5 users and A7C2 users. The event runs through the 20th, and submissions must be photos taken with the A7M5, A7C2, and Sony lenses. Sony plans to select winning entries from among them.
A Sony Korea official said Sony has ranked first in the domestic full-frame mirrorless camera market for 13 consecutive years since 2014 and explained that it will remain No. 1 in 2026 as well. The official added that the reason for its continued No. 1 position is continuous product launches reflecting technological innovation and diverse user needs, and said Sony plans to strengthen imaging-technology-based products and ecosystems and support the creation of a wide range of content in the future.
Source: TECHWORLD · Kim Seung-ki
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406626
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Source: TECHWORLD
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