Hisense Unveils New Displays Emphasizing Color Reproduction and Eye Comfort at IFA 2026

At IFA 2026 in Berlin, Germany, on the 3rd local time, Hisense unveiled new products, including new display products that put color reproduction and eye comfort front and center under the event theme, "Innovating a Brighter Life," and announced the continuation of its partnership with UEFA and its participation as an official partner of "UEFA Euro 2028." Hisense presented displays, laser products, and audio products as its lineup of unveiled products, saying it aims to enhance the home entertainment experience by combining picture quality, viewing comfort, and sound.

Hisense also said it had been listed in multiple categories at the "IFA Innovation Awards," adding that the UX1 soundbar was named a winner, while the 116-inch miniLED TV "116UXS," the "UR8" TV, the REGZA RGB miniLED TV ZX series, and the laser projector "XR10" were named honor winners.

Hisense unveiled the 116UXS in Europe for the first time. The 116UXS is a next-generation RGB miniLED model with Chroma Magic 2.0 applied, and it features a four-color backlight structure consisting of red, green, blue, and a dedicated cyan light source. Through this, it achieves 110% of the BT.2020 color gamut and has obtained Pantone Validated RGB miniLED certification and Pantone Color certification. The company said the 116UXS strengthens color accuracy and contrast expression with up to 10,000 nits of brightness and the Hi-View AI Engine RGB, along with an Obsidian Panel.

The 116UXS also applies hardware-based viewing fatigue reduction features. Its low blue light solution is designed to reduce eye strain during long viewing sessions while maintaining picture quality, and it has obtained TÜV Rheinland Low Blue Light (hardware solution) certification. In addition, the entire 2026 RGB miniLED lineup, including the "UR9S" and "UR8S," has also obtained TÜV Rheinland "Eye Comfort" certification, expanding specifications that had previously been applied mainly to top-tier models across the full lineup.

At the exhibition, Hisense highlighted that it applied color reproduction performance and viewing comfort across its key product lineup. Hisense and TÜV Rheinland held a joint event at IFA 2026 to mark the certifications, and the event was attended by Henk Peters, senior vice president of global sales, marketing, and communications for the Products division of the Business Stream at TÜV Rheinland Group, and Sony Ming, head of TV product marketing at the Hisense Global Commercial Center.

Sony Ming said the certification objectively confirms that Hisense RGB miniLED TVs deliver a more comfortable viewing experience. He added that the company will continue developing display technologies to provide picture quality that combines vivid colors and eye comfort.

This effort to improve viewing comfort also extends to Hisense's laser product lineup. TÜV Rheinland "Eye Comfort" certification was obtained by the laser projector "XR10," the laser cinema "PX4 Pro," and the laser TV "L9Q Pro," and the company expanded its large-screen lineup by adding the "C3" series and others.

Based on its products and technologies, Hisense is pushing to provide a more comfortable and clearer home entertainment environment. Related new products include the RGB miniLED TV models "UR9S" and "UR8S" and the laser projector lineup "XR10" and "C3," and their expected domestic launch timing is the fourth quarter of this year.

Founded in 1969, Hisense is a home appliance and electronics company that supplies multimedia products, home appliances, and intelligent IT solutions in more than 180 countries. According to Omdia, Hisense has maintained the global No. 1 position in the 100-inch-and-larger TV market from 2023 through the first quarter of 2026, and as the first company to unveil RGB miniLED, it continues to develop next-generation RGB miniLED technology. Hisense is also leveraging its global sports sponsorships as touchpoints with consumers around the world as an official sponsor of the 2026 FIFA World Cup.

Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406617

References

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