Rinnai Launches Holiday Promotion With Ottogi, Offering Benefits for Auto-Cooking Range Buyers
TECHWORLD ·
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Rinnai said it will hold a September holiday-season promotion based on its collaboration and memorandum of understanding (MOU) with Ottogi.
The promotion runs from September until gifts run out, and targets first-come, first-served buyers of auto-cooking ranges at the official online mall and offline stores nationwide.
The gifts are 100,000 points for Ottogi Mall and a two-piece Global knife set, and the app includes a feature linking Ottogi instant meal menus with automatic cooking programs.
Rinnai, a kitchen appliance specialist, said it will run a September holiday-season promotion based on its collaboration with food company Ottogi and the memorandum of understanding (MOU) signed by the two companies. The promotion targets customers who purchase an auto-cooking range and marks the first joint marketing activity under the companies' MOU.
The event runs from September until gifts run out. Purchases can be made through the official online mall and offline stores nationwide, and both online and offline customers are eligible. The benefits are available on a first-come, first-served basis to auto-cooking range buyers.
The gifts are 100,000 points for Ottogi Mall and a two-piece Global knife set. Rinnai's mobile application linked to the auto-cooking range includes a feature that connects Ottogi instant meal menus with automatic cooking programs.
When a menu is selected in the app, the corresponding cooking program is sent to the range, eliminating the need to separately set heat or time during cooking. The promotion aims to link the auto-cooking range with instant meals, improve consumers' cooking convenience, and expand opportunities to experience the product.
Based on their current cooperation, the two companies have set plans to advance the functionality of the automatic cooking application. They also said they plan to expand linked instant meal menus, pursue joint content, and carry out online and offline marketing. The two companies also presented a policy of continuing various forms of cooperation.
An Ottogi official said the company expects better cooking convenience for consumers when Rinnai's auto-cooking technology is combined with Ottogi's food content. The official also said the two companies will continue cooperation by leveraging their respective strengths.
Rinnai Sales Division head Kang Sang-gyu said the significance of the collaboration lies in the natural connection between kitchen appliances and food, as well as the expansion of customers' cooking experiences. He added that the company will work through various corporate partnerships to improve everyday convenience and the kitchen-use experience.
Source: TECHWORLD · Kim Kyung-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406615
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Source: TECHWORLD
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