GM Korea Strengthens Customer Service Competitiveness Through Nationwide Service Network Inspections
TECHWORLD ·
✦ AI Summary
GM Korea announced on the 7th that it had visited Suwon Service Center.
The visit took place on the 4th and was joined by President Hector Villarreal and key leaders.
They inspected customer reception and maintenance operations and heard feedback from the field.
GM Korea is moving to strengthen its customer service competitiveness based on its nationwide service network. In this regard, GM Korea announced on the 7th that it had visited Suwon Service Center.
The visit took place on the 4th and was joined by President Hector Villarreal, Gustavo Colossi, vice president of sales, service and marketing, Choi Eun-young, executive director of aftersales service, and other key leaders.
They inspected customer reception conditions and maintenance operations at Suwon Service Center, heard feedback from the field, and directly checked the center's operating status. Through this, they reaffirmed their commitment to strengthening field-oriented service competitiveness.
Suwon Service Center is a major service hub in southern Gyeonggi Province. It has a total floor area of 3,100㎡, spans 3 above-ground floors, includes function, body, and paint booths, and has a total of 20 work bays.
Its service capabilities cover not only vehicles capable of servicing large models such as Chevrolet Tahoe and GMC Sierra, but also specialized EV maintenance capabilities, including high-voltage battery replacement. GM's multi-brand maintenance service covers Chevrolet, Cadillac, GMC, and Buick. Buick is scheduled to launch in Korea in the second half of this year.
In addition, ACDelco is GM's global aftermarket parts and service brand, and the scope of support through ACDelco expands to maintenance services for a range of vehicles beyond GM brands.
Hector Villarreal, president of GM Korea, said that the scope of the customer experience extends through the entire ownership journey after purchase, and that service centers are a key touchpoint for direct experience with the GM brand. He added that the company aims to continue strengthening on-site capabilities at service centers nationwide and actively reflect customer feedback in its services to provide a reliable and consistent customer experience regardless of region.
Kim Won-sik, center head of GM Korea's Suwon Service Center, said that service centers nationwide receive new vehicle and maintenance technical training, service training, and high-tech technical support from GM Korea. He added that the center will continue to improve maintenance expertise and operational capabilities based on cooperation between service centers and GM Korea.
GM Korea operates service centers nationwide, including Suwon Service Center. Its service network consists of various types of facilities, including specialized service centers that handle routine inspections and consumable replacements, as well as comprehensive service centers capable of broader maintenance.
About one-third of all service centers have advanced maintenance capabilities, including EV maintenance. Examples of advanced maintenance capabilities include repairs for large models, high-voltage work, battery repairs, and EV maintenance.
GM Korea operates a technical and training support system to help service centers nationwide strengthen their maintenance capabilities. With three Maintenance Service Technical Centers in Daejeon, Jeonju, and Changwon, as well as one Maintenance Hi-Tech Center in Bupyeong, Incheon, the company provides technical and training support to service centers nationwide.
The Maintenance Service Technical Centers are responsible for advanced diagnostics and technical support for vehicles with cutting-edge technologies, while the Maintenance Hi-Tech Center provides technical support to service centers nationwide, technology transfer, maintenance training support for vehicles sold domestically, and support for advanced maintenance vehicle responses.
Based on this system, GM Korea systematically provides new vehicle technical training, maintenance technical training, service training, maintenance equipment support, and high-tech technical support for vehicles with complex issues.
Based on its multi-brand strategy, GM Korea plans to continue strengthening service competitiveness while offering a diverse product portfolio to domestic customers. Through this, it plans to provide more affordable prices to customers and deliver high-quality services based on GM headquarters-certified technology and standardized maintenance procedures.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406587
References
This article was produced with the help of an automated content generation algorithm.
Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.