Samsung Electronics Goes Beyond “AI Home” to “AI Living” at IFA 2026, Showcasing the Future of Everyday Life
TECHWORLD ·
✦ AI Summary
Samsung Electronics announced on the 2nd that it will unveil an integrated “AI Living” experience across TVs, home appliances, and mobile devices at IFA 2026.
The exhibition will run from the 2nd to the 6th at Humboldt Carré, a standalone exhibition hall at Berlin Convention Center, under the theme “Your companion to AI Living.”
The exhibition space is organized into three themed areas—Entertainment, Home, and Care—and will showcase products and features including Micro RGB, Vision AI Companion, Bespoke AI appliances, and the Galaxy S26 FE.
Samsung Electronics announced on the 2nd that it will unveil an integrated “AI Living” experience across TVs, home appliances, and mobile devices at IFA 2026, Europe’s largest consumer electronics show.
Ahead of IFA 2026, Samsung Electronics will operate a standalone exhibition hall from the 2nd to the 6th at Humboldt Carré, Berlin Convention Center. The exhibition theme is “Your companion to AI Living.”
The centerpiece of this year’s exhibition is “AI Living,” an expanded version of the existing “AI Home.” “AI Living” is designed to support personal lifestyles and needs, and to assist across daily life, including leisure and health management.
The entrance to the exhibition hall was designed in the form of a “Portal.” “Portal” guides visitors into a new dimension of living space.
The exhibition is structured so that visitors can experience an AI Home connected with home appliances and smart devices after passing through the Portal. Visitors can also experience the organic connection between AI and everyday life across areas such as entertainment, home, and care.
Through this exhibition, Samsung Electronics emphasized human-centered AI experiences beyond simply embedding AI functions into products. It also highlighted its focus on carefully considering people’s daily lives and needs. Benjamin Braun, Samsung Electronics Europe CMO, said AI needs to provide meaningful benefits that people can see and feel directly in everyday life, and explained that Samsung would showcase AI applications across entertainment, mobile, and the connected home ecosystem at IFA 2026. He added that the company’s AI applications are practical and accessible.
With that in mind, the exhibition space was organized into three themed areas: Entertainment Companion, Home Companion, and Care Companion.
Among them, the Entertainment Companion zone was built around Samsung Electronics’ next-generation display technologies and new products. This space offers an immersive audiovisual experience.
Samsung Electronics unveiled its next-generation TV technology, “Micro RGB.” Micro RGB is a technology that uses tiny RGB LEDs to render color, contrast, and sharpness with precision.
Samsung Electronics applied “Vision AI Companion” to its 2026 TV lineup. Based on conversational AI, Vision AI Companion recommends content tailored to user preferences and provides contextually relevant information while minimizing disruptions to the viewing experience.
Samsung Electronics also displayed the ad-based free streaming service “Samsung TV Plus.”
Samsung Electronics also showcased its gaming lineup. The exhibits included the 42-inch curved OLED gaming monitor Odyssey G7 (G75SJ) and the 27-inch Odyssey G6 (G60H). Odyssey G7 (G75SJ) delivers 4K OLED picture quality and provides a large-screen, highly immersive gaming environment. Odyssey G6 (G60H) supports an ultra-high 1100Hz refresh rate, producing smooth and sharp visuals even in games with a lot of fast motion.
In the Home Companion zone, Samsung Electronics introduced its AI home appliance technologies focused on energy savings and better space efficiency.
The Bespoke AI Family Hub refrigerator on display in this area uses camera-based “AI Vision” to automatically recognize ingredients and suggests recipes based on the recognized ingredients, offering a personalized food experience.
The Family Hub’s large touchscreen goes beyond serving as a refrigerator control display. It lets users check the power consumption of connected home appliances in real time, control those appliances, and also supports integrated energy management functions.
In the kitchen area, Samsung is displaying an induction cooktop with integrated hood and a built-in dishwasher, among other products. The induction cooktop with integrated hood has a structure that incorporates a fan and filter inside the induction unit, automatically drawing in odors and smoke generated during cooking.
The built-in dishwasher has a design that blends with surrounding kitchen furniture and provides 20% additional energy savings compared with grade A. It also automatically detects how dirty the dishes are and optimizes water usage and energy consumption through “AI custom washing.”
In the clothing care segment, Samsung emphasized the application of technologies that reduce energy use and improve space efficiency across its clothing care product lineup. The Bespoke AI washer is equipped with technology based on a high-efficiency inverter motor, precisely controls motor operation according to the condition of the laundry, and reduces unnecessary energy consumption by adjusting load balance during the spin cycle. As a result, the Bespoke AI washer delivers 70% additional energy savings compared with the European energy efficiency grade A.
In terms of space efficiency, Samsung unveiled a washer with SpaceMax technology and up to 13kg of internal capacity while maintaining the same external size. It also presented a range of other clothing care products.
Samsung also set up a separate Care Companion zone. Centered on Galaxy smartphones, foldable phones, wearable devices, and Samsung Health services, the Care Companion zone presented a personalized care experience.
Samsung Electronics showcased the Galaxy S26 FE, Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Watch Ultra2, and Galaxy Watch9 as exhibition products. Among them, the Galaxy S26 FE is scheduled to launch on the 4th, and Samsung also prepared a pre-experience area for the Galaxy S26 FE.
The Galaxy S26 FE comes with One UI 9 and supports My FanCam, a person-specific editing feature, and Super Steady, a horizon-locking feature, positioning it as a product that strengthens the smartphone content creation experience across the entire process, from shooting to editing.
The Galaxy S26 FE also features a large-capacity battery and a vivid display, providing a stable user experience in a variety of settings, including work and content viewing.
The Galaxy Z Fold8 Ultra focuses on large-screen multitasking and supports tasks that require high productivity, such as document writing, data review, and content creation. It comes with high-end specifications and weighs 215g, with a thickness of 4.1mm when unfolded, making it the thinnest design in the history of the Galaxy Z Fold series.
The Galaxy Z Fold8 applies a 4:3 unfolded screen ratio, a 193.2mm main screen, a 10:16 folded screen ratio, and a 138.4mm cover screen, highlighting an optimized screen experience for a wide range of content, including video, reading, gaming, and social media.
The product weighs 201g, which Samsung emphasized as the lightest in the Galaxy Z Fold series to date, highlighting its competitive edge in weight. At the same time, Samsung also cited a 4,800mAh battery and a 50-megapixel dual-camera setup.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406384
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Source: TECHWORLD
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