Iron E&M, KT Genie Music to Jointly Push Music IP 'Reboot Project'
TECHWORLD ·
✦ AI Summary
Iron E&M and KT Genie Music said they will jointly push the music IP “Reboot” project.
The target is existing music IP that has artistic and commercial appeal but has not received enough attention.
The two companies plan to combine short-form content, digital campaigns, creator collaborations, and storytelling to encourage rediscovery.
Iron E&M (Iron E&M) and KT Genie Music announced that they will jointly push the music IP "Reboot" project. The project targets existing music IP that has artistic and commercial appeal but has not received enough attention.
The two companies will identify these music IP assets and then move forward with the project through a combination of new content and marketing. Through this, they aim to reestablish contact points with the public.
The plan is not limited to re-exposing existing tracks. It seeks to expand the use of music IP in line with a changed content consumption environment, and its defining feature is moving away from the simple reintroduction of past music.
The formats being applied include short-form content, digital campaigns, creator collaborations, and storytelling. Through these approaches, the two companies plan to encourage users to discover existing music in new ways.
In this collaboration between Iron E&M and KT Genie Music, Iron E&M will take on the role of reinterpreting the story and emotions of individual tracks to fit the current content environment, based on its capabilities in music IP planning, content production, and digital marketing. KT Genie Music will use music data-based insights to support broader exposure and discovery of the music among various user groups.
Through this, the two companies plan to expand existing music IP into reusable content assets and create new business opportunities for artists and rights holders. They also aim to provide users with new forms of content experiences based on existing music.
An Iron E&M official said that good music remains competitive even after time passes. The official added that the essence of the Reboot project is not to change the music itself, but to help it reach listeners again through content and marketing suited to the times.
Starting with this project, the two companies plan to sequentially carry out Reboot projects for a variety of music IP and jointly build an IP business model linked to music and content.
Looking ahead to the direction of future business, the speaker said the company plans to discover a wide range of music IP and will continue expanding Reboot projects that combine them with new content.
Source: TECHWORLD · Kim Kyung-joo
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406542
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Source: TECHWORLD
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