Hanon Systems Accelerates Push Into Global Aftermarket Market
TECHWORLD ·
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Hanon Systems is pushing to expand its global aftermarket (AM) business.
It launched an aftermarket-only page on its official website and presented the core slogan, "Driven by OE Expertise (solution based on OE technology expertise)," along with four core values.
It plans to roll out a differentiated strategy tailored to the characteristics of the North American, Middle Eastern, and European markets and expand its business into major markets around the world.
Hanon Systems is pushing to expand its global aftermarket (AM) business. The foundation for that expansion is the technology and quality it has built up in the OE (original equipment) market.
To that end, Hanon Systems has launched an aftermarket-only page on its official website and unveiled the core slogan, "Driven by OE Expertise (solution based on OE technology expertise)." It also presented four core values on the website.
The four core values are proven technology, thermal management capabilities across all powertrains, advanced electrification solutions, and localized customer support. Hanon Systems also said it will provide differentiated AM solutions.
With the launch of the AM-only page, Hanon Systems plans to expand contact points with global customers, distributors, and dealer networks. Based on this, it plans to accelerate its push into the market.
Hanon Systems said it will roll out a differentiated strategy that reflects regional characteristics, as the conditions that create demand differ by region. It explained that the North American market has widespread DIY culture, creating strong demand for replacement parts; the Middle Eastern market, with its hot and humid climate, sees concentrated demand for air conditioning and cooling systems; and the European market is characterized by the rapid pace of electrification. The company plans to expand its business into major markets around the world, tailored to the characteristics of each market.
Lee Soo-il, CEO and Vice Chairman of Hanon Systems, said the company will provide reliable top-tier solutions to the aftermarket market based on decades of accumulated thermal management solution technology and global leadership. He added that the company plans to continue expanding customer touchpoints, starting with the launch of a dedicated page on its official website, and that through this it aims to secure a new growth engine in the global aftermarket market.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406537
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Source: TECHWORLD
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