Pentabrid Helps Daishin Securities Expand Account Opening Campaigns Centered on ISA and Children's Stocks
TECHWORLD ·
✦ AI Summary
Pentabrid participated as a campaign partner in Daishin Securities' account opening growth campaign and ran search and display ads.
The campaign separated ad copy and landing pages by search keyword categories such as ISA and children's stocks, while also using major media outlets such as Naver and Kakao alongside new ad channels.
As a result, CTR rose 30%, app downloads increased 300%, and new account openings increased 400%.
Pentabrid said it participated as a campaign partner in Daishin Securities' account opening growth campaign, running search and display ads tied to promotions such as investment subsidies and contributing to improved performance. The campaign was built around search, designing keyword-based ad strategies tailored to the search intent and financial interests of Daishin Securities' shared customers.
Pentabrid separated ad copy and landing pages by major search keywords such as ISA and children's stocks to strengthen the connection between keywords, ads, and landing pages, while prominently featuring promotions and account opening messages aligned with search intent. The combination of this promotional competitiveness and search intent-based operations lifted CTR by 10% to 40% year over year.
In display advertising, it reached financially interested customers by using major media outlets such as Naver and Kakao alongside new ad channels, with targeting centered on placements for investment and financial content. It also ran benefit-focused creatives tailored to target interests and customer stages, and combined investment subsidy and ISA promotions with ad operations to help expand app installs and account opening conversions.
The campaign was designed to improve the efficiency of the conversion process from app install to account opening. Its goal was aligned with optimizing the app install-to-account opening conversion funnel, while also reviewing the traffic-to-account opening conversion flow and improving points of drop-off.
To that end, the team adjusted operating standards, used the Definery performance measurement tool based on data, and analyzed performance by media, targeting, and creative. It also continued making operational adjustments after jointly reviewing efficiency at each conversion stage with Daishin Securities. In addition, it designed stage-by-stage messaging and media strategies by linking Daishin Securities' promotions with data-driven ad operations.
As a result, the synergy between promotions and ad operations led to a 30% increase in CTR, a 300% increase in app downloads, and a 400% increase in new account openings. Lee Jang-kyun, team leader at Pentabrid and the AE in charge of the campaign, said he designed an integrated strategy for keywords, targeting, creatives, and landing pages tailored to customer interests and search intent by financial product, closely coordinated the direction of investment subsidies and other promotions and media operations with Daishin Securities, and contributed to improved app download and new account opening performance through that work.
Daishin Securities said it will hold the '2026 ALLbaran Investment Championship' live investment competition for retail customers. The competition will run for 8 weeks from September 1 to October 23, and the application period is from August 18 to October 8. Total prize money is KRW 351.48 million.
The competition is not limited to a high-return contest, but was organized to provide real-world investment experience, build investment habits based on risk management, and enhance sustainable asset management capabilities.
Source: TECHWORLD · Kim Kyung-joo
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406426
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Source: TECHWORLD
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