Rivernobo Enters Lotte Hi-Mart Apgujeong Branch, Says, “Now Try It In Person Before You Buy”
TECHWORLD ·
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Rivernobo will enter Lotte Hi-Mart's Apgujeong branch on September 1.
Consumers will be able to experience Rivernobo products at the Apgujeong branch and use services ranging from professional consultations to purchase.
Rivernobo's OMNI will also be introduced at the Apgujeong branch following the Ulsan branch, allowing consumers to sit in it in person and check its features and seating comfort.
Because chairs are furniture that come into prolonged contact with the body, there is a strong belief that they should be tried in person before purchase. Premium chair brand Rivernobo has drawn attention for its excellent seating comfort, and in response to such consumer demand, it will enter Lotte Hi-Mart's Apgujeong branch on September 1.
With this move, consumers will be able to experience Rivernobo products at Lotte Hi-Mart's Apgujeong branch without having to travel far. The store will highlight ergonomic design and differentiated comfort as key experience elements, and provide one-stop services ranging from professional consultations for finding the right chair to product purchase.
Rivernobo's OMNI is already available at Lotte Hi-Mart's Ulsan branch and will also be introduced at the Apgujeong branch. As a result, consumers will be able to sit in the chair in person at the store and check OMNI's features and seating comfort, comparing its seat support, backrest fit, and comfort for different body types, including aspects that are difficult to verify through online purchases alone.
A Rivernobo representative said that the top criterion in choosing a chair is how well it fits an individual's body type, adding that the company set up a hands-on experience space inside Lotte Hi-Mart's Apgujeong branch to that end and emphasizing the significance of creating the space. The representative also said Rivernobo aims for more consumers to experience the brand's value firsthand and plans to continue managing its offline touchpoints going forward.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406413
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Source: TECHWORLD
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