Vivecompany, Lotte Members and Zero to One Partners Unveil 'AI Twin Consumer' to Recreate Real Consumers
TECHWORLD ·
✦ AI Summary
Vivecompany, Lotte Members and Zero to One Partners unveiled the AI consumer intelligence platform "AI Twin Consumer," which they are jointly developing, at the "2026 Lotte Marketing Conference" on the 2nd.
"AI Twin Consumer" is a platform that combines actual consumer purchase data with consumption context to recreate individual-level consumption tendencies and the reasons and situations behind purchases.
The three companies plan to use de-identified data to simulate consumer reactions before applying new products and marketing strategies, and to expand the platform's scope to various industries.
Vivecompany, Lotte Members and Zero to One Partners have unveiled "AI Twin Consumer." Vivecompany announced the AI consumer intelligence platform, jointly being developed by the three companies, at the "2026 Lotte Marketing Conference" on the 2nd.
"AI Twin Consumer" is a platform that recreates actual consumer purchasing behavior and consumption context. It was presented as an advanced version of existing synthetic consumer methods.
While conventional methods stop at generating virtual consumer types, "AI Twin Consumer" is distinguished by combining actual purchase data with consumption context. Its analysis scope includes not only purchased items but also the reasons for choosing them and the situations at the time.
This makes the implementation target individual-level consumption tendencies. The focus is on reproducing the behavior of actual consumers at the individual level.
Lotte Members uses de-identified purchase transaction data from the past 1 year of its 45 million L.Point members. Vivecompany analyzes purchase reviews and social data to extract consumption context such as the reasons for product choice, satisfaction factors and dissatisfaction factors.
Zero to One Partners is responsible for linking the two datasets at the individual SKU level. Based on this, Zero to One Partners performs modeling of each person's needs and purchasing tendencies.
For privacy protection, the technology uses de-identified data with personal identification information removed. The analysis focus has shifted from statistically reproducing specific consumer groups to analyzing actual consumer behavior. Through this, it is designed to determine who bought what, why and in what situation.
Companies can use AI Twin Consumer to simulate consumer reactions before applying new products or marketing strategies to the actual market. The functions provided consist of target-specific consumer group creation, conversational AI in-depth interviews (FGI), large-scale AI surveys and automated report generation.
At the venue, a demonstration was held in which participants held one-on-one conversations with generative AI consumers based on actual purchase data. Another demonstration showed survey and FGI results in real time.
The three companies have been cooperating based on a business agreement signed in July. They plan to expand the scope of AI Twin Consumer to various industries and move forward with identifying potential customers and commercializing the service.
Kim Kyung-seo, CEO of Vivecompany, said AI Twin Consumer enables multidimensional analysis of purchasing behavior by mirroring real consumers, making it possible to analyze who bought what and why. Based on this, he said the company aims to restructure corporate new-product validation and market research processes around AI and support real-time, data-driven decision-making.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406491
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Source: TECHWORLD
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