LG Electronics to Showcase Expanded AI Home Ecosystem at IFA 2026
TECHWORLD ·
✦ AI Summary
LG Electronics will present an AI home exhibition at IFA 2026 that connects in-home spaces, products, and services through AI.
The exhibition will include AI appliances, the AI home hub, and the AI home platform, along with the AI home ecosystem linking LG ThinQ ON and LG ThinQ, the Fit & Max solution, and various AI functions.
It will also feature expanded B2B consultation space, commercial-space management solutions, energy-efficient appliances, and media and display showcases.
LG Electronics plans to showcase an expanded AI home ecosystem at IFA 2026. Participating in IFA 2026, which opens on the 4th local time, LG Electronics will present an AI home that organically connects in-home spaces, products, and services through AI and coordinates convenience in customers' daily lives.
The scope of this exhibition encompasses AI appliances, the AI home hub, and the AI home platform. The AI home ecosystem, linking the AI home hub ThinQ ON and the AI home platform LG ThinQ, will feature a more diversified product lineup and enhanced AI convenience compared with last year.
LG Electronics' exhibition space covers about 3,745 square meters, and the main theme is "Innovation in tune with you." The exhibition will include a total of more than 150 key products, and the AI home solutions will support convenient and efficient operation of home spaces.
At this year's show, LG Electronics plans to unveil ways to improve space efficiency and energy efficiency through the "Fit & Max" solution. The media gallery area will center on LG OLED evo AI, while the premium lifestyle area will showcase LG SIGNATURE.
LG Electronics said it will dedicate about 46% of its total exhibition booth area this year to consultation space exclusively for business partners and operate its largest private booth ever. Through this, the company emphasized that it will actively target B2B customers, including local distributors.
At the same time, the AI home zone, built around LG ThinQ ON and LG ThinQ, will demonstrate integrated connectivity among spaces, appliances, and services throughout the home. The area recreates real-life settings such as the living room, kitchen, bedroom, bathroom, and outdoor spaces, and is designed as an AI home experience in which AI understands the characteristics of each space and then provides the functions needed.
In the living room, ThinQ ON shows how it preconditions temperature and air quality by reflecting the time of arrival home and everyday living patterns. In the kitchen, it provides support based on ingredients on hand, family schedules, and eating habits, while also offering menu recommendations and suggested cooking sequences.
In the bedroom and bathroom, it adjusts the air conditioner and lighting in connection with the next day's schedule and sleeping environment, while the Bath Air solution manages ventilation and dehumidification after a shower.
LG ThinQ introduced "Claw," which strengthens autonomous AI agent functions. Built into LG ThinQ ON, Claw is an execution-oriented AI agent that converses with customers in natural language, understands living patterns and situations, and proactively suggests and executes needed functions.
In addition, the scope of AI home solutions is expanding beyond the home to commercial spaces such as buildings and offices. LG is introducing its B2B integrated management solution, LG ThinQ Pro, and is proposing a solution that integrates appliances, HVAC, and energy facilities in commercial spaces, along with an AI-based efficient space management experience.
After acquiring Athom in 2024, LG Electronics also unveiled HEMS, using Athom's Homey.
Homey is an open platform with the ability to connect and integrate control of more than 50,000 IoT devices, including appliances, lighting, and sensors.
Based on this, LG also presented plans to expand B2B solutions built on brand power accumulated over more than 10 years in Europe. A multi-family housing builder was cited as an example of a B2B target.
LG Electronics unveiled the "Fit & Max" series. "Fit & Max" stands for a clean design tailored to the space (Fit) and maximized living value, such as capacity and convenience (Max).
LG Electronics also expanded the product lineup to which the Fit & Max series is applied. Refrigerators were the existing category, and this year washing machines, dryers, and dishwashers were added. Freestanding products were designed to harmonize with surrounding spaces like built-in products, emphasizing the meaning of "Fit."
The refrigerator can be installed flush against wall cabinets without any gap, and it delivers built-in-level space utilization with the Zero Clearance Hinge and Slim Door. Even in a fully flush state, the door opens up to 110 degrees, and in a narrow kitchen, opening the door only 90 degrees allows the interior drawers to be fully pulled out.
A Sliding Hinge Door was applied to the dishwasher. This reduced interference with the lower cabinet panel when opening and closing the door and also achieved a natural, seamless look with the sink line.
The laundry appliances are notable for securing wash and dry capacity while maintaining the European standard cabinet depth of 600 mm. The WashTower was configured as a tower-style combination of a washing machine and dryer to improve space efficiency, while the WashCombo was arranged as an all-in-one washing and drying unit to improve space efficiency.
LG also emphasized the meaning of "Max" as a commitment to improving living value. Along with this, it introduced AI-based high-efficiency functions, presenting a direction to improve performance and convenience while reducing the burden of energy use.
Specifically, "AI SenseClean" analyzes the amount of dishes and the level of dirt to suggest the optimal wash cycle, and "1-hour Wash & Dry" completes dish washing and drying within 1 hour. "AI Wash" analyzes clothing fabric types to recommend the optimal wash cycle, and "AI Dry" analyzes clothing fabric types to recommend the optimal drying cycle. "AI Fresh" supports the preservation of ingredient freshness by optimizing cooling operation based on customer usage patterns, while "AI Saving Mode" optimizes power consumption. These various AI functions were presented with the goal of maximizing product performance.
In the Energy Leadership zone, LG Electronics is displaying energy-efficient appliances based on high-efficiency dual inverter heat pumps and inverter compressors, and it is highlighting differentiated energy competitiveness through its high-efficiency lineup. The washing machine offers A-70%, meaning it reduces energy use by an additional 70% compared with the European top energy grade, A. The dishwasher is A-30%, cutting energy use by an additional 30% versus the top grade, and the refrigerator is A-35%, reducing energy use by an additional 35% versus the top grade.
LG Electronics is expanding the application of core energy efficiency technologies that it has applied mainly to top-tier models, and its new dryer lineup scheduled for launch in the European market by the end of this year has improved efficiency from the existing B grade to the top A grade. Dishwashers have the A grade applied by default across the entire new product lineup except for some entry-level models, and LG Electronics is expanding the share of high-efficiency home appliances through this move.
The Media Entertainment zone was organized as an exhibition space with a high-end media gallery concept based on the combination of LG Electronics' display technology and diverse content experiences.
At the center of the exhibition hall, the 83-inch wireless wallpaper TV, LG SIGNATURE OLED W, was placed, and various TV sizes were displayed together around the 83-inch LG SIGNATURE OLED W. Multiple TV screens switched simultaneously to create an art-like media gallery show.
A separately operated picture quality experience area highlighted display technology by featuring the 2026 LG OLED evo AI and Micro RGB evo as flagship products.
The space introduced differentiated picture quality technologies such as the third-generation alpha 11 AI Processor 4K Gen3 and TUV Rheinland-certified "high-purity RGB spectrum display." The third-generation alpha 11 AI Processor 4K Gen3 is characterized by outstanding brightness and color reproduction, and these differentiated picture quality technologies delivered a clearer and more vivid viewing experience.
Park Seung-tae, head of LG Electronics' HS Business Division, said the company will advance its AI home ecosystem based on AI appliances, the AI home hub, and the AI home platform to strengthen convenience and expand scalability, adding that this will help solidify its leadership in the global premium home appliance market.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406454
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Source: TECHWORLD
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