Danawa Sees Rising Demand for Refrigerator Sets Balancing Interior Design and Practicality
TECHWORLD ·
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Danawa said transaction value for "refrigerator sets" rose 14% from a year earlier in its analysis of the refrigerator category over the past month (7/24~8/24).
Danawa explained that demand for refrigerator sets is increasing as the spread of "Kitchen Fit" (built-in look) and technological advances by manufacturers have made it possible to achieve a built-in effect without separate remodeling work.
It also said demand for 2-door (refrigerator+kimchi refrigerator) sets is surging as kimchi refrigerators expand their uses.
As the trend of installing refrigerators fitted to furniture cabinets alongside the spread of "Kitchen Fit" (built-in look) continues, demand is rising for "refrigerator sets," bundle products that combine a refrigerator and a kimchi refrigerator. Danawa, Connectwave's price comparison service, announced the findings.
Danawa said its home appliance team analyzed the refrigerator category over the past month (7/24~8/24) and found that transaction value for "refrigerator sets" rose 14% from a year earlier. The company explained that this is an indicator showing the growing demand trend for refrigerator+kimchi refrigerator bundles, or "refrigerator sets."
Danawa said that while consumers used to place greater emphasis on storage capacity for ingredients, spending patterns have recently expanded to prioritize both efficient use of kitchen space and interior design effects. In the past, placing a regular refrigerator and a kimchi refrigerator side by side often caused the products to protrude or left gaps, damaging the kitchen line, the company said.
Danawa analyzed that recent advances in manufacturers' technologies, including hinge technology, have made it possible to achieve a built-in effect without separate remodeling work. It added that this shift, coupled with the spread of "Kitchen Fit" (built-in look), is driving demand for refrigerator sets.
As the purpose of kimchi refrigerators has expanded from kimchi storage to include wine, salad, meal kits, and other ingredients, preference for related products has increased. The company said the broader use of kimchi refrigerators has been key. Kimchi refrigerators are expanding their role as a "private pantry" for optimal-temperature storage.
According to Danawa's announcement, Kitchen Fit set products ranked highly in sales. These products are characterized by creating a built-in effect with a tiny left-right gap of around 4 mm.
The popularity of large-capacity 3-door packages (refrigerator+freezer+kimchi refrigerator) continues. At the same time, demand for 2-door (refrigerator+kimchi refrigerator) sets has surged recently. The 2-door sets are highlighting improved practicality in kitchen space.
The top-ranked product was the "LG Electronics Objet Collection Convertible X323MEF+Y323MEF+Z323MEF." The product features a 24-hour automatic temperature stabilization function with a fine temperature deviation of ±0.5 degrees Celsius and a folding shelf that can hold large pots. Danawa analyzed that the product has remained near the top mainly on demand from multi-person households.
A popular product was Samsung Electronics Bespoke Kitchen Fit Max RM70F63R2ZG+RK70F42M2ZG. The product has a refrigerator+kimchi 2-door configuration instead of a 3-door layout, and this is described as helping improve kitchen traffic efficiency and space efficiency.
It also supports an AI power-saving mode based on usage prediction, which can be expected to reduce power consumption, and it comes with a lactic acid bacteria activation function. Based on this door configuration and its features, the survey found high preference among newlywed households and high preference among one- to two-person households.
Kim Dong-hwan, team leader of Danawa's home appliance team, said that arranging Kitchen Fit sets that satisfy both interior completion and practicality is emerging as a new standard for kitchen appliance selection. He added that demand for refrigerator sets is expected to continue for the time being ahead of the upcoming wedding-appliance season and moving season.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406453
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Source: TECHWORLD
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