Mobiwid Launches Customized Ad Platform on Paybook Based on Actual Payment Data
TECHWORLD ·
✦ AI Summary
Mobiwid has built an ad server on BC Card's life finance platform Paybook and officially launched the finance data-based advertising service "Paybook AD."
The ad placements are composed of the splash screen on app launch, the top of the home screen, benefits and money-saving sections, card transaction history, and the app exit screen.
Mobiwid said it is leveraging BC Card's consumer data linkage as a strength, will handle Paybook AD operations and business management, and will move sales into full swing.
Adtech SaaS company Mobiwid has built an ad server on BC Card's life finance platform Paybook and officially launched a finance data-based advertising service, "Paybook AD," based on it.
The underlying media for Paybook AD is Paybook, a service that uses the platform where users routinely enter to check payment histories and card benefits as an advertising touchpoint.
The ad product built this time was designed to reflect the flow from app entry to service use and exit. It is structured around major screens across the app, aligned with the user journey from entering Paybook to checking payment histories or card benefits and then leaving the app.
The ad inventory includes the splash screen on app launch, the top of the home screen, benefits and money-saving sections, card transaction history, and the app exit screen.
Mobiwid said the build will expand Paybook's platform monetization opportunities and allow advertisers to select the optimal placement by campaign objective.
Mobiwid said its biggest competitive edge is the linkage to BC Card's highly refined consumer data, enabling marketing based on actual spending behavior. It added that this allows advertisers to build customized audiences, with audience conditions consisting of precise combinations such as 275 payment categories and 26 lifestyle segments.
Based on this structure, Mobiwid will handle Paybook AD operations and business management, and it said Mobiwid is also the entity that led the ad server build. Mobiwid said it will accelerate sales through its own media rep and advertising agency network, and provide one-stop support for the entire operation, including ad inquiries, product proposals, booking, execution, and performance tracking.
CEO Oh Won-sang of Mobiwid said Paybook AD goes beyond simply increasing exposure, describing it as a high-value advertising service built on a precise connection between users' spending characteristics and the usage flow of a financial platform. He also said the company will push to establish a new advertising model optimized for platform characteristics and provide differentiated marketing opportunities for advertisers, platforms, and users.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406451
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Source: TECHWORLD
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