KT to Operate Its 'Baro Ad' Platform at 3,000 CU Stores Nationwide
IT DAILY ·
✦ AI Summary
KT and BGF Networks signed a retail media network (RMN) business contract.
KT said it has begun operating digital signage advertising at CU convenience stores.
The service covers digital signage advertising installed at about 3,000 CU stores nationwide, and KT links it with its in-house advertising platform, 'Baro Ad'.
KT and BGF Networks have signed a contract for a retail media network (RMN) business. KT announced the deal on the 3rd and said it has begun operating digital signage advertising at CU convenience stores.
The service covers digital signage advertising installed at about 3,000 CU stores nationwide. KT will run the operation by linking it with its in-house advertising platform, 'Baro Ad,' KT's ad platform.
'Baro Ad' is equipped with features that provide integrated support for the entire advertising process, including ad product discovery, subscription, execution, and performance analysis. Advertisers can use 'Baro Ad' to check retail media products, select the media they want, and then execute and manage their ads.
Based on 'Baro Ad,' KT plans to improve convenience for advertisers and strengthen the efficiency of ad execution and media operations. On that basis, the company aims to fully launch its retail media network business centered on convenience stores and other daily-life distribution channels.
KT said it would expand its retail media business through digital advertising operations at 3,000 CU stores.
The company plans to further advance data-driven advertising media at retail stores, based on its experience operating advertising businesses and its data analysis capabilities. It also plans to continue expanding cooperation with major retail channels.
Kim Byeong-jin, executive vice president and head of KT's Media Business Division, said operating CU's digital signage advertising would take KT's retail media business to the next level. He added that KT would continue strengthening its competitiveness in the data-driven advertising business by leveraging its big data capabilities and the Baro Ad platform.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241370
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Source: IT DAILY
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