Kakao Launches AI Campaign With RESCENE to Promote KakaoTalk Experience
TECHWORLD ·
✦ AI Summary
Kakao launched the "Let's Talk" campaign on the 2nd to promote everyday conversation experiences using KakaoTalk and AI services.
The campaign shows how KakaoTalk and AI services can be used for everyday conversations and schedule management, featuring AI service "Kanana" and "Kanana in KakaoTalk" as examples.
Kakao selected RESCENE as the model and will sequentially release videos throughout September on KakaoTalk's official SNS channels, including YouTube and Instagram, as well as banners within KakaoTalk.
Kakao has launched a user campaign to promote everyday conversation experiences using KakaoTalk and AI services. Kakao selected RESCENE as the campaign model.
Kakao said on the 2nd that it will run the "Let's Talk" campaign. The campaign is part of its "user-first" efforts to reflect user feedback in its services.
The campaign will feature videos showing how KakaoTalk and AI services can be used in everyday conversations and schedule management. One example video shows AI service "Kanana" summarizing a phone call.
Another video example shows "Kanana in KakaoTalk" organizing scheduled appointments mentioned in a conversation. Kakao said the campaign focuses on the idea that AI functions can be used in everyday communication without separate, complicated steps.
Kakao selected idol group RESCENE as the campaign model. RESCENE will appear in the campaign opening and some follow-up videos.
The campaign will roll out by releasing related videos sequentially throughout September. The campaign will be shown on YouTube, Instagram, and other official KakaoTalk SNS channels, as well as banners within KakaoTalk. It will present episodes centered on real-life use cases of AI features.
The campaign is tied to Kakao's efforts to improve the KakaoTalk user experience. Last August, Kakao launched "Kakao is Now," a page that explains service changes based on user feedback. It also plans to apply user-feedback-based features sequentially in the second half of this year.
A Kakao official said KakaoTalk is changing in a direction that provides a more convenient and richer conversation experience. The official added that through this campaign, Kakao aims to highlight the new conversation experience created by its AI and continue introducing services that reflect user voices.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406405
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Source: TECHWORLD
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