Noise & Pitch Builds AX-Based In-House Creator Data Analytics System,
TECHWORLD ·
✦ AI Summary
Noise & Pitch announced the launch of NPI (Noise&Pitch Intelligence), its proprietary data analytics system based on AX (AI Transformation).
NPI collects and analyzes content and performance data by SNS platform to support brand-creator matching, GEO strategy, and data-driven content structure design.
The company plans to initially apply NPI to beauty category campaigns and expand it to all campaigns in the future.
Noise & Pitch announced the launch of NPI (Noise&Pitch Intelligence), its proprietary data analytics system based on AX (AI Transformation). The company described NPI as an internal workflow built on collecting and analyzing content and performance data by SNS platform.
The company said NPI is designed to match brands with suitable creators and includes a GEO (generative AI exposure optimization) strategy for generative AI search as well as data-driven content structure design.
In the first stage, NPI identifies marketing trends based on content and performance data by product category on SNS platforms. In the second stage, it reviews channel direction and content structure before deriving planning and improvement proposals. In the third stage, it develops mid- to long-term strategies for each brand and product, and matches appropriate channels and influencers.
The company is initially applying NPI to beauty category campaigns and plans to expand it to all campaigns in the future.
Noise & Pitch said that when evaluating channels, it looks not only at numerical indicators but also at the sentiment and psychological factors in comments. The company said the core of NPI is the simultaneous analysis of quantitative data such as views and comment counts, and qualitative context such as comment sentiment and psychological factors, as well as the curation of a channel's practical value. It also explained that the starting point for verifying content value is data.
Based on this analytics system, Noise & Pitch said it will provide systematic consulting to creators and data-driven specialized consulting to brands through NPI.
Noise & Pitch said it plans to use NPI to upgrade the entire brand-creator connection process in a data-driven way.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406390
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Source: TECHWORLD
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