Ulsan Jung-gu Promotes 'Ulsan Kkaengi' Through In-Flight Aircraft Advertising
TECHWORLD ·
✦ AI Summary
Ulsan Jung-gu in Ulsan Metropolitan City will run an in-flight advertising campaign for 'Ulsan Kkaengi' targeting domestic and international air travelers.
Using 'window media,' an advertising format applied to aircraft window areas, the district plans to promote tourism and culture and repeatedly expose passengers in flight to images of Ulsan Kkaengi.
The campaign applies the 'Early Brand Touch' strategy, and EMCG, a company specializing in aircraft media, will operate it.
Ulsan Jung-gu in Ulsan Metropolitan City will run an in-flight advertising campaign for
Ulsan Jung-gu in Ulsan Metropolitan City is using
Aircraft window media is designed to display both the view outside the window and advertising images during takeoff, landing and flight. Accordingly, the district plans to repeatedly expose passengers in flight to a variety of images of Ulsan Kkaengi.
Ulsan Jung-gu in Ulsan Metropolitan City aims to raise awareness of the character and of Ulsan Jung-gu's tourism and culture through this repeated exposure. 'Ulsan Kkaengi' is the district's representative tourism and culture promotional character, and it has a story and character setting designed to convey local history, culture and tourism resources in a friendly way. Aircraft window media also helps create points of contact with regional or brand messages during the travel experience.
Ulsan Jung-gu applied the 'Early Brand Touch' strategy to this campaign. The campaign was designed to prompt travelers to recognize the local character before arriving at their destination and to generate interest in the region through natural exposure to the character during the trip.
The operator of the campaign is EMCG, a company specializing in aircraft media. EMCG handles aircraft exterior wrapping, tray table advertising media, sidewall panel advertising media and window media advertising.
EMCG said that a 'zero-click' environment is spreading. A 'zero-click' environment refers to checking information on a search results page without visiting a separate website, and EMCG said this makes brand exposure strategies targeting consumers before search even more important.
CEO Maeng Se-gyu of EMCG said that travel involves a high level of user interest and immersion, making it possible to deliver messages from local governments and brands naturally. He added that the company will expand campaigns linking aircraft and everyday media in order to increase points of contact between public institutions, brands and travelers.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406402
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Source: TECHWORLD
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