Rockettools Says It Will Curb Wasted Ad Spend in an Era of Channel Diversification
TECHWORLD ·
✦ AI Summary
Rockettools announced official support for TikTok integration for its conversion optimization solution, RocketAds.
RocketAds helps improve Event Match Quality score by transmitting online store purchase conversion data to TikTok in greater detail.
Rockettools said it expects better ROAS and lower CPA through ad efficiency optimization, and it plans to pursue TikTok integration for RocketAnalytics in the future.
Rockettools, an e-commerce martech company focused on reducing wasted ad spend in an era of channel diversification, announced on the 2nd that it had officially begun supporting TikTok integration for its conversion optimization solution, RocketAds. Rockettools has been helping improve ad performance with RocketAds.
The core of RocketAds is improving the accuracy of purchase conversion data delivered to ad platforms. The goal is to serve ads to prospects with a high likelihood of purchasing.
With this integration, RocketAds will play a role in transmitting purchase conversion data generated on its own online store to TikTok in greater detail. In an environment where tighter privacy regulations have made ad performance measurement more difficult, the integration is expected to improve TikTok's key metric, the Event Match Quality score, which the platform has disclosed.
Rockettools said advertisers can expect to improve ROAS and reduce CPA by optimizing ad efficiency.
Regarding the background for pursuing TikTok integration, Rockettools explained that the shopping platform TikTok Shop has not yet been introduced in the domestic e-commerce market. As a result, it said, consumers often see ads on TikTok but complete actual payments on other platforms. It cited the problem of insufficient attribution of TikTok ads as the reason for pushing ahead with the integration.
Kim Min-seok, CEO of Rockettools, said that as advertising channels become more diversified, improving the accuracy of purchase conversion data becomes increasingly important. He also said the purpose of improving data accuracy is to enhance ad efficiency and operate marketing costs more effectively. To that end, Rockettools plans to continue expanding integrations with major ad channels beyond Meta and TikTok.
Rockettools also plans to pursue TikTok integration for RocketAnalytics in the future. The purpose of TikTok integration for RocketAnalytics is to provide an environment where TikTok ad attribution can be measured accurately. Accordingly, the company plans to link RocketAnalytics later as well to strengthen its environment for measuring TikTok attribution.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406369
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Source: TECHWORLD
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