Obigo Adopts Pickle Vehicle Audio Platform for Hyundai Motor Group's Pleos Connect
TECHWORLD ·
✦ AI Summary
Obigo announced on the 2nd that it will integrate its vehicle audio platform, "Pickle," into Hyundai Motor Group's next-generation infotainment system, "Pleos Connect."
Pleos Connect is based on Android Automotive OS (AAOS) and is designed to let drivers use a variety of apps and services in the vehicle.
Starting with this supply, Obigo plans to expand adoption beyond Pleos Connect and broaden its service scope.
Obigo announced on the 2nd that it will integrate its vehicle audio platform, "Pickle," into Hyundai Motor Group's next-generation infotainment system, "Pleos Connect."
Pleos Connect is Hyundai Motor Group's next-generation infotainment system. Based on Android Automotive OS (AAOS), the system is designed to let drivers use a variety of apps and services in the vehicle.
Hyundai Motor Group plans to expand the rollout of Pleos Connect, starting with major new vehicle models.
Pickle is Obigo's vehicle-specific audio platform. It offers a range of audio content, including news, educational content, and lifestyle programming, and is designed to make audio content easy to use in the vehicle.
With this adoption, Pickle's coverage within Pleos Connect will be limited to vehicle-specific curation and audio services.
Pickle provides premium audio content for in-car consumption, including drowsiness care content, kids' content, language learning, and audio dramas. To this end, Obigo has secured a variety of audio content by partnering with major domestic broadcasters and media companies such as KBS, MBC, YTN, and CTS in building content partnerships for the Pickle service.
Obigo said the service is differentiated from a simple vehicle extension of a typical mobile audio service. It added that it supports easy content discovery and consumption while driving and provides a service experience optimized for the vehicle environment.
With this supply launch, Obigo plans to expand adoption beyond Pleos Connect. It named Renault, Volvo, and Polestar among the vehicle models targeted for broader deployment.
Obigo plans to continue expanding the scope of Pickle service supply and strengthen cooperation with vehicle OEMs, broadcasters, and media advertising partners. It also said it will continue expanding audio content and curation suitable for in-vehicle consumption.
The company said it plans to broaden the scope of its services after applying Pickle to vehicle platforms. Future expansion directions include content personalization using vehicle and usage context, more advanced AI-based curation, and targeted audio advertising inside vehicles, and it said it will provide a convenient discovery and listening experience for content tailored to driving conditions and user preferences.
Obigo CEO Hwang Do-yeon emphasized the significance of introducing Obigo's own content service, Pickle, to Hyundai Motor Group's next-generation infotainment platform. He also said that, starting with this Pickle adoption, the company plans to continue expanding in-vehicle content and services, and to advance personalized services by incorporating AI technology in the future. He also expressed his commitment to providing a differentiated mobility life experience.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406370
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Source: TECHWORLD
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