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Studio Choice Secures Distribution Rights for Hollywood Blockbuster 'In the Grey'

TECHWORLD ·

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Studio Choice has secured the theatrical distribution and circulation rights for the film "In the Grey."

"In the Grey" opens on the 2nd.

Studio Choice is launching a full-scale market push with this title.

Studio Choice has secured the theatrical distribution and circulation rights for the film "In the Grey." The film is set to open on the 2nd. Studio Choice is stepping up its push into the market with "In the Grey."

"In the Grey" is a crime caper movie. It is also Studio Choice's second theatrical distribution title. Directed by Guy Ritchie, it stars global top-tier actors including Henry Cavill and Jake Gyllenhaal. The film follows a team of players operating across the legal and illegal realms in a bid to recover USD 1 billion.

Studio Choice said it selected "In the Grey" as its final pick, taking into account the buzz and artistic value generated by the participation of an overseas master director and a Hollywood star-studded cast.

Studio Choice said it has secured both the theatrical distribution rights and digital distribution rights for "In the Grey." It added that it has built an end-to-end distribution value chain, from domestic theater screenings to digital releases including OTT.

Studio Choice said it plans to strengthen profitability and enhance its competitiveness in the content business through this project.

To that end, it said it plans to demonstrate comprehensive distribution capabilities by linking a variety of digital distribution channels starting with the theatrical release.

It also said it aims to provide audiences with differentiated entertainment and expand its market presence as a comprehensive content investment and distribution company.

Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406305

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Source: TECHWORLD

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