NODOR Unveils Sanrio Characters Edition With Hangyodon in Strong Mint, My Melody in Peach
TECHWORLD ·
✦ AI Summary
NODOR joined the Olive Young and Sanrio Characters collaboration campaign.
It launched a limited edition solid mouthwash featuring Hangyodon and My Melody, with Strong Mint-Hangyodon and Peach-My Melody combinations.
The Sanrio Characters Edition will be released as an Olive Young exclusive special set and includes Hangyodon- and My Melody-designed tin cases.
The oral care market is seeing a broader lineup of products that combine ease of use, design and portability. As the line between everyday household goods and character merchandise continues to blur, brand collaborations that bring character IP to daily consumables are expanding across a range of retail channels.
Against this backdrop, NODOR joined the Olive Young and Sanrio Characters collaboration campaign. NODOR is a brand operated by Our Corporation, a brand commerce company led by CEO Park Geon-geun.
NODOR has launched a limited edition solid mouthwash featuring Hangyodon and My Melody. The edition applies two of the five popular scents from the original solid mouthwash lineup and comes in Strong Mint-Hangyodon and Peach-My Melody combinations.
Different character designs and scents were paired for each edition to widen consumer choice. The Hangyodon edition uses a Strong Mint scent, which is characterized by a cool, strong freshness, and the container reflects the Hangyodon character design. The My Melody edition uses a peach scent, characterized by sweetness and a refreshing feel, and applies the My Melody character design.
By linking each character image with the product scent, the lineup was designed to let consumers choose according to their preferences. This Sanrio Characters Edition will be released as an Olive Young exclusive special set. The set includes a Hangyodon-designed tin case and a My Melody-designed tin case.
The tin case can be used to store the solid mouthwash and can also be attached to a bag and carried like a key ring. This makes it possible to carry only the amount of solid mouthwash needed while out and about, enhancing portability and convenience. It also adds collectible value as character merchandise.
NODOR said it combined the personality of Hangyodon and My Melody with its two most beloved scents to reflect both visual fun and the joy of use. It also said the character tin case can hold the solid mouthwash and be carried in key ring form. In addition, the company said it expects the character tin case to strengthen NODOR's easy oral care experience.
NODOR solid mouthwash is a small tablet-style, easy-to-carry solid oral care product. The product ranked No. 1 in the household goods category at Qoo10's Mega Wari event held from May 29 to June 10, earning recognition for its competitiveness among Japanese consumers.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406218
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Source: TECHWORLD
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