LG Electronics Offers More Than 100 Metropolitan Museum Masterpieces on TV
IT DAILY ·
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LG Electronics said on the 25th that it has signed a partnership with The Metropolitan Museum of Art in New York.
The collaboration is implemented through webOS-based LG Gallery+ (LG Gallery+), and more than 100 works from the Metropolitan Museum's collection will be offered.
LG Electronics continues to expand its TV art content and its content and services business centered on webOS.
LG Electronics is expanding art content for TVs, centering on the art service on its own smart TV platform, webOS. In the process, it is also seeking to strengthen its content competitiveness by increasing collaborations with major museums around the world.
LG Electronics said on the 25th that it has signed a partnership with The Metropolitan Museum of Art in New York as part of this effort. The collaboration is implemented through 'LG Gallery+,' which is offered on LG Electronics TVs based on webOS.
LG Electronics will provide more than 100 works from the collection of The Metropolitan Museum of Art on 'LG Gallery+.' On LG Electronics TVs' 'LG Gallery+,' users can also view William Merritt Chase's 'At the Seaside,' from the museum's collection. The photo was provided by LG Electronics.
The Metropolitan Museum of Art has a collection of about 2 million works. The collection includes works by major artists such as Vincent van Gogh, Claude Monet, Pierre-Auguste Renoir, and Edgar Degas.
The partnership builds on LG Electronics' efforts to expand its content and services business beyond TVs, centered on webOS. LG Electronics has expanded its webOS-based content and services platform business beyond TV hardware sales, and this partnership is also tied to the broader effort to increase webOS-available content and services.
LG Gallery+ is a service that brings museum and art platform content to TVs. As TVs have become larger and higher in resolution, the use cases for displaying art and photo screens have expanded, making it possible to use the screen for more than just watching video.
The feature combines display performance, design, and content at the same time. Newly added works include Édouard Manet's 'Monet Family in the Garden at Argenteuil,' William Merritt Chase's 'At the Seaside,' and Séverin Roesen's 'Still Life with Flowers and Fruit.'
LG Gallery+ offers a free version in more than 150 countries. In 23 countries, including South Korea, the United States, and Europe, it also operates a monthly subscription service that includes premium content.
LG Electronics is collaborating with museums at home and abroad, including the National Gallery London in the United Kingdom, the National Museum of Modern and Contemporary Art, and the art platform Saatchi Art. Through this, LG Gallery+ offers classical and contemporary art works, game illustrations, movie images, and nature photography.
LG Gallery+ launched in 2025 with more than 4,000 pieces of content. Since launch, new content has been added every month, expanding the total to more than 5,000 pieces.
The service is also operated in connection with LG Electronics' TV lineup. The eligible models are 'LG OLED evo AI G6,' 'LG Signature OLED W,' and 'LG Gallery TV AI.'
Customers who purchase the relevant TV models receive a 3-month pass to LG Gallery+.
Baeong-ha Jo, vice president and head of the webOS Platform Business Center at LG Electronics' MS Business Division, said that LG TVs should be used as digital frames rather than merely viewing devices, and that the company will support customers in using LG TVs as digital frames and enjoying preferred content such as art and games to help complete the interior design of their personal spaces. He added that the company plans to continue strengthening art content for that purpose.
Source: IT DAILY · Kim Byung-joo
Original: https://www.itdaily.kr/news/articleView.html?idxno=241194
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Source: IT DAILY
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