Samsung to Bring Full Gaming Lineup to Gamescom, Unveils 2027 Odyssey
IT DAILY ·
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Samsung Electronics will unveil its gaming lineup, including monitors, TVs, smartphones, storage devices, and audio products, at Gamescom 2026.
The exhibition space spans 1,090 square meters and is organized into four zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone.
Samsung Electronics plans to unveil the full 2027 Odyssey gaming monitor lineup and a new portable SSD featuring a next-generation interface on the 27th.
Samsung Electronics will unveil its gaming lineup, including monitors, TVs, smartphones, storage devices, and audio products, at Gamescom 2026. The article title information is that it is unveiling the 2027 Odyssey. Samsung Electronics announced the plan on the 25th.
Gamescom 2026 is the world’s largest gaming trade show. It opens on the 26th, local time, at Koelnmesse in Cologne, Germany, and runs through the 30th. Samsung Electronics has set up a 1,090 square meter exhibition space for the event.
The exhibition is organized to show a shift from individual products to an expanded lineup centered on connected gaming environments across PC, console, and mobile. The booth features four zones: an Odyssey Zone, a Galaxy Zone, a Gaming Hub Zone, and a T1 Zone.
Each zone is arranged by gaming environment, with gaming monitors, TVs, smartphones, solid-state drives (SSDs), and headsets on display. The photo shows Samsung Electronics models introducing the company’s booth at Gamescom 2026 in Cologne, Germany.
On the 27th, Samsung Electronics plans to unveil the full 2027 Odyssey gaming monitor lineup along with a new portable SSD featuring a next-generation interface.
The Odyssey Zone will feature the world’s first 6K gaming monitor, the Odyssey G8. The product supports 6K resolution and a 165 Hz refresh rate, and in Dual Mode it switches to 3K resolution at up to 330 Hz.
Also on display in the Odyssey Zone will be the Odyssey OLED G8, which supports 4K resolution and up to 240 Hz, as well as the Odyssey 3D, which delivers glasses-free stereoscopic visuals. Through these products, Samsung plans to highlight resolution, refresh rate, and 3D capabilities.
Samsung Electronics will demonstrate games using Odyssey products, including Activision’s Call of Duty: Modern Warfare 4, Pearl Abyss’ Crimson Desert, and CD Projekt Red’s Cyberpunk 2077. It will also show that HDR10+ Gaming technology has been applied to Call of Duty: Modern Warfare 4, Crimson Desert, and Cyberpunk 2077.
As for market performance, Samsung Electronics said it recorded an 18.8% share by revenue in the global gaming monitor market for panels with refresh rates of 144 Hz or higher in 2025. It also said it has remained No. 1 in that market for 7 consecutive years since 2019.
The exhibition will also showcase the high-performance SSD 9100 PRO and the JBL Quantum 950 gaming headset. The 9100 PRO is a high-performance SSD based on the PCIe 5.0 interface.
Mobile gaming products are prominently featured in the exhibition layout. The Galaxy Zone displays the Galaxy Z Fold8 Ultra, Galaxy S26 Ultra, Galaxy Buds4 Pro, and the new portable SSD.
At the Galaxy Zone, Samsung Electronics has applied its AI-based graphics technology, Neural Frame Fusion, to some foldable devices. The devices covered are the Galaxy Z Fold8 Ultra and the Galaxy Z Fold8.
Neural Frame Fusion is a feature that uses AI to generate pixels and frames in real time. It improves power efficiency in graphics processing and helps maintain performance during long gaming sessions with high-spec titles. Samsung Electronics will showcase Genshin Impact, Asphalt Legends, and Honor of Kings as demo games.
Based on live game demonstrations, Samsung Electronics plans to expand cooperation with game developers. It will also work to expand the number of games supporting Neural Frame Fusion and broaden the technology’s scope of application.
Samsung Electronics will operate a Gaming Hub Zone and unveil Samsung Gaming Hub. Visitors can use TV and monitor cloud gaming without connecting a separate console or downloading games. The hands-on devices on display include OLED TV, the Galaxy S26 Ultra, and the JBL Quantum 650.
Samsung Electronics has also set up a separate space in collaboration with the T1 pro esports team. The area is designed around the Korean PC bang concept, with the entire exhibition space decorated to recreate T1 players’ real gaming environment.
It will also operate an experience program using Spatial Signage, a glasses-free 3D display. Visitors can choose one of the T1 players, including Faker Lee Sang-hyeok, and a stereoscopic image will be created as if they were with the selected player.
During the latter part of the event, on the 27th and 28th, the world finals of the PlayGalaxy Cup using Battlegrounds Mobile will be held at Samsung Electronics’ booth. The tournament will feature 10 teams that advanced through global qualifiers.
Choi Seung-eun, head of Samsung Electronics’ Global Marketing Center, said the company has a full stack that covers gaming-related devices and services across mobile, monitors, TVs, SSDs, headsets, and more. He added that Samsung Electronics aims to provide customized gaming experiences anytime, anywhere through its gaming ecosystem on that foundation, and that it plans to continue introducing high-quality devices and services to make that happen.
Source: IT DAILY · Kim Byung-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=241186
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Source: IT DAILY
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