Delive TV to Air Local News Every Odd Hour, Building Viewers' Habits Through Repeated Scheduling

Delive TV said on the 20th that it is pursuing a plan to repeatedly schedule local news around odd-numbered hours. The goal is to improve access to locally focused content. Rather than expanding the number of programs produced, Delive TV has focused its strategy on building a regular scheduling system, aiming to make broadcast times easier to remember and to foster viewing habits for its local channel.

Accordingly, Delive TV adjusted its local news lineup and began implementation on the 17th. While keeping the 11 a.m. live broadcast and the 5 p.m. live broadcast, it increased the number of local news rebroadcasts from 4 to 6.

Morning news rebroadcasts are scheduled for 1 p.m. and 3 p.m., while afternoon news rebroadcasts are scheduled for 7 p.m., 9 p.m., 11 p.m. and 1 a.m. the next day. As a result, local news will be available during major odd-numbered hours from 11 a.m. to 1 a.m. the next day.

The adjustment also shifted some rebroadcast slots. Some rebroadcasts previously placed during the daytime and early morning were moved to the evening prime viewing hours, and the change is expected to improve access to local information after work.

Delive TV said the core of the overhaul is the introduction of a scheduling rule: 'Delive News on odd-numbered hours.' Against the backdrop of a lack of points of contact with program schedule information on the local channel, the overhaul aims to raise viewer recall and improve accessibility by repeatedly placing content in set time slots.

Delive TV is also pushing to expand rebroadcasts. The move is intended to help local residents check administrative, transportation and daily life information around their neighborhoods whenever they want, while reinforcing local news viewing habits and boosting brand awareness. It also plans to strengthen region-by-region information offerings linked to local news.

At the same time, it will expand the scheduling of 'AI Weekly News' by 50%. The 'AI Weekly News,' which uses AI anchors, will increase from 2 broadcasts a day and 10 a week to 3 a day and 15 a week, with nighttime slots added on top of the existing morning and afternoon placements. Delive TV said using AI anchors will ease the production burden of repeated scheduling while expanding the hours during which residents can access local information.

Delive TV will resume program production that had been halted during the election broadcasting period and return the talk program 'Real Interview' to its regular lineup. The first broadcast is scheduled for 6 p.m. on the 20th.

'Real Interview' is an in-depth talk program on local issues. It invites opinion leaders from various local fields to review major agendas and current issues. Delive TV plans to add talk content to its local news coverage, which has focused on breaking news and daily information.

Through this, Delive TV plans to broaden the scope of local-content programming and strengthen its viewer participation base. Kim Hyeon-tae, CEO of Delive TV, said one of the core roles of a local channel is to deliver information needed by local viewers as quickly and deeply as possible from the closest point, and said he intends to strengthen local programming during major viewing hours to expand the public role and competitiveness of the local channel.

Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241118

References

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