Broadcasting and Media Regulator Launches Push to Reform Pay TV System
IT DAILY ·
✦ AI Summary
The Broadcasting and Media Communications Commission held the first meeting of the "Public-Private Consultative Body for Revitalizing Pay TV" in Seoul.
The meeting included pay TV operators, KISDI, KT, SK Broadband, LG Uplus, 4 cable TV companies, KT Skylife, and 6 PPs including CJ ENM and SBS Medianet.
The commission and the industry plan to discuss regulations on pay TV fees and terms and conditions, standards and a verification system for set-top box viewing data, and content fee issues, and to prepare a tentative "Pay TV Revitalization Plan."
The Broadcasting and Media Communications Commission has begun operating a public-private consultative framework in earnest to improve the pay TV system. The commission said on the 20th that it held the first meeting of the "Public-Private Consultative Body for Revitalizing Pay TV" in Seoul. Pay TV operators and the Korea Information Society Development Institute (KISDI) were among those who took part in the first meeting.
As OTT expansion and market saturation have slowed growth in the pay TV industry, the Broadcasting and Media Communications Commission has begun discussions on improving regulations on pay TV fees and terms and conditions. The commission has also begun discussions on improving the system for using set-top box viewing data. Platform operators and content providers will jointly seek ways to improve the system, while the platform and content sectors will jointly discuss policy tasks.
The consultative body includes the three IPTV operators KT, SK Broadband, and LG Uplus, as well as 4 cable TV(SO) companies and KT Skylife. On the content provider side, 6 broadcasting channel providers (PP), including CJ ENM and SBS Medianet, are participating.
The AI-generated image depicts the environment in which pay TV services are used, including set-top boxes and TV sets.
The launch of this consultative body is a follow-up step to the commission's announcement last month that it would prepare policies to promote pay TV. In its work report for the second half of the year in July, the commission announced a policy of establishing a pay TV media promotion strategy to strengthen the competitiveness of the media industry.
Behind these steps are the structural difficulties the pay TV industry has recently faced. As market saturation has continued, competition from alternative media such as OTT has intensified, while growth has stagnated and profitability has deteriorated.
The commission identified key discussion topics as market revitalization through deregulation, building a foundation for pay TV innovation, supporting digital and AI transformation(AX), and creating a fair and mutually beneficial environment.
In the process, the industry identified regulations on pay TV fees and terms and conditions as a priority area for improvement. Participants said the current fee and terms rules make it difficult to launch new products and that related system changes are needed.
Support for pay TV's digital and AI transformation and ways to build a foundation for developing new services are under discussion. This is part of an effort aimed at enhancing the competitiveness of existing broadcasting services and responding to the changing media consumption environment.
In line with this direction, measures to establish a standard and verification system for set-top box viewing data were presented as a key task. Related discussions are being handled as a way to make the pay TV sector's digital transformation and the building of a foundation for new services more concrete.
Operators say a common standard and verification system for set-top box viewing data is needed to build a foundation for digital broadcast advertising and personalized services. They explained that once a basis for using set-top box viewing data is established, it could be used to develop digital broadcast advertising and personalized services for pay TV subscribers.
The commission plans to discuss measures to establish related data standards and a verification system with the industry. Through this, discussions are expected to continue on institutionally supporting pay TV operators' use of data.
The agenda for the consultative body also includes the issue of content fees between platform operators and PPs. Content fees are an issue in which the interests of platforms and content providers are directly intertwined, and the government and industry will jointly seek ways to respond to disputes over content fees.
The commission plans to hold additional meetings in the future. Through those meetings, it aims to further flesh out industry concerns and policy tasks.
For issues involving complex interests, including content fees, the commission plans to create an ongoing forum for consultation. Based on the industry views presented on the day, it plans to hold expert discussions and, after those discussions, supplement policy tasks to prepare a tentative "Pay TV Revitalization Plan."
Source: IT DAILY · Kim Byung-joo
Original: https://www.itdaily.kr/news/articleView.html?idxno=241117
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Source: IT DAILY
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