LG Uplus and YouTube to Nurture 'Shorts Talent' From AI Creation Education to Exhibitions
IT DAILY ·
✦ AI Summary
LG Uplus and YouTube ran the generative AI content contest, the 'Uth AI Shorts Festival,' from June 8 to July 31.
A total of 5,009 works were entered this year, and the contest was organized into the 'Simply' and 'Arts' categories.
LG Uplus also ran an exhibition and an 'AI Educator Class,' and the award-winning works are scheduled to be exhibited at U+ Daily Life No Daily Life's Teum, which opens on September 16.
LG Uplus and YouTube are running a content contest that uses generative AI, expanding it beyond simple work submissions into a creator development program linked to education, exhibitions and overseas training. The contest is evolving from a one-off call for entries into a creator development system.
Rather than directly promoting AI services to young people, the telecom company is choosing to provide them with content production experience. The goal is to broaden brand touchpoints.
Within this framework, LG Uplus and YouTube jointly held the 'Uth AI Shorts Festival.' The event, a shorts video contest, aimed to discover creative talent in the AI era and spread a content production culture based on generative AI.
The event, now in its second year after last year, was held from June 8 to July 31 as part of the Ministry of Science and ICT's 'National AI Competition.' The number of entries received for the 'Uth AI Shorts Festival' announced on the 23rd totaled 5,009.
The contest was organized into two categories, 'Simply' and 'Arts.' 'Simply' focused on using Google’s generative AI model 'Gemini' and other tools to express personal individuality and identity, while 'Arts' centered on producing voice-themed content.
The event was notable not only for finished works, but also for offering guidance on how to use generative AI and how videos are made. In addition to submitting results, it was run in a way that also showed how generative AI is used and how videos come together.
At the participatory art platform 'U+ Daily Life No Daily Life's Teum,' LG Uplus launched an offline pop-up exhibition as well as an 'AI Educator Class.' During the event period, more than 3,000 people visited the exhibition and programs, and the AI Educator Class was held 15 times in total.
A total of 331 prospective creators took part in the AI Educator Class. The program was structured by level, from beginner to advanced, and included step-by-step hands-on training, from prompt writing to actual video production.
Generative AI videos can create scenes that are difficult to produce without professional filming equipment or large production budgets, expanding the expressive range of individual creators. Against this backdrop, contest participants set out to make everything from fantasy videos to family-life works, combining their own experiences with AI.
Kim Subin of the Film Department at Seoul Institute of the Arts used AI to realize a fantasy genre that had been difficult to attempt because of production costs. Visual artist Kim Giram expressed reflections on what it means to be human through a work combining voice and AI. Creator Joo Jaehun used the babbling of his 11-month-old son in his work.
Experts in content, storytelling and AI technology fields served as judges for these works. Those in charge of judging were Kim Da-eun (KimDax), Lee Moon-hyung and Jihyecheon. Kim Da-eun (KimDax) is a YouTube creator and AI film director, Lee Moon-hyung is a professor in the Department of Software Convergence at Hanyang Women's University, and Jihyecheon is the CEO of AI content studio JUNTO.
The judges said the entries stood out for genre diversity within the same theme and that the overall quality of the works was high. They also said it was impressive that participants expanded AI's expressive possibilities through their own direction.
A total of 11 people, including the grand prize winner and the recipients of the Minister of Science and ICT award, will take part in a 6-night, 8-day AI field training program in the United States next month. They are scheduled to visit Google's San Francisco office and Dateland, an AI art space in Los Angeles (LA), to examine the global AI ecosystem and related technology trends.
The award-winning works are scheduled to be exhibited at U+ Daily Life No Daily Life's Teum, which opens on September 16. LG Uplus plans to turn Daily Life No Daily Life's Teum into a participatory art platform where emerging artists and audiences can interact.
The event is part of LG Uplus's strategic partnership with Google. By combining generative AI tools, YouTube Shorts and LG Uplus's offline customer spaces, the two companies are building a structure to discover AI creators and envisioning a creator ecosystem that spans AI education, work production, distribution and exhibitions.
Source: IT DAILY · Lee Jaeyoung
Original: https://www.itdaily.kr/news/articleView.html?idxno=241140
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Source: IT DAILY
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