NHC Supports Short-Form Content Production for Business Online Promotion
TECHWORLD ·
✦ AI Summary
NHC is offering short-form content production services for business clients.
The service is aimed at introducing products and services in short videos.
It selects key points according to industry and promotional purpose, and produces content that reflects store atmosphere, signature menu items, and service processes.
NHC, a company specializing in online marketing, is offering short-form content production services for business clients. The service is aimed at introducing products and services in short videos.
As smartphone-centered content consumption expands and more users consume a variety of content within a short period of time, short-form videos have become established as a content format used across online channels such as SNS. As a result, small business owners and local businesses can also use short-form videos for online promotion.
Elements that can be used include store atmosphere, signature menu items, products, and services. These elements are presented in video form without lengthy explanations.
In line with this demand, NHC selects the key points of a video tailored to the industry and promotional purpose, then produces content based on the chosen material. In production, it avoids simple shortened edits and focuses on reflecting the characteristics of key services, spaces, and products in the content so consumers can more easily understand what sets the business apart.
The company said that the key elements that should be shown to consumers differ by industry, so the content composition can also change accordingly. For restaurants and cafes, the content structure centers on signature menu items and store atmosphere, while for beauty and cosmetic businesses, it emphasizes the service process and spatial features. In this way, the difference in consumer-facing elements by business type makes it possible to differentiate content composition by industry.
The short-form content produced this way can be used on SNS and other online channels, as well as in business promotional materials. It can also be used alongside existing photo- and text-based content. Through this, consumers' points of contact with business information can expand into multiple formats.
The service provided by NHC is short-form content production. NHC also offers on-site video shooting at business locations, as well as Naver Place management, blog content production, and online advertising.
NHC's policy is to help reduce dependence on a single channel. It also supports the use of content tailored to the characteristics of each online channel. The company aims to help businesses operate in ways suited to each channel's characteristics by using not only production, but also filming, channel management, and advertising together.
The company plans to operate the service with consideration for both changes in online content consumption and each business's promotional goals, and accordingly intends to continue providing content production services that business owners can actually use in marketing.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407019
References
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Source: TECHWORLD
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