NIPA to Help Korean SaaS Companies Expand Overseas
IT DAILY ·
✦ Resumen de IA
The Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA) said on the 6th that the "2026 Global SaaS Marketplace Support Project" has entered full-scale implementation.
This year’s Level 3 program will run for 3 months from September to November and will be carried out in connection with integrated hubs in Fukuoka and Tokyo, Japan.
It has now begun the process of identifying Japanese demand-side partners, which include local governments, venture capital firms, research institutions, end-user companies, and resellers.
The Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA) said on the 6th that the "2026 Global SaaS Marketplace Support Project" has entered full-scale implementation. The project aims to support Korean SaaS companies in expanding overseas.
This year’s Level 3 program will run for 3 months from September to November and will be carried out in connection with integrated hubs in Fukuoka and Tokyo, Japan. The Level 3 program focuses on generating tangible business results for Korean SaaS companies.
The Ministry of Science and ICT and NIPA completed recruitment of companies seeking to enter Japan, conducted technology and marketability evaluations, and also finished identifying and selecting participating companies. It has now begun the process of identifying Japanese demand-side partners, which include local governments, venture capital firms, research institutions, end-user companies, and resellers. The project is being pushed ahead at a brisk pace.
Rather than simple visits or one-off meetings, the program is operated through a five-step linked process designed to maximize the chances of business success. The five stages are company identification and selection -> Japanese demand-side partner identification -> customized pre-connection -> local business matching -> follow-up negotiations and result generation. The overall program aims to generate outcomes through a process that runs from pre-identification through follow-up negotiations.
NIPA plans to hold local business consultation sessions in Fukuoka and Tokyo in October, as well as local exchange events in Fukuoka and Tokyo in October. The events will target Japanese buyers and institutions that have been matched in advance, and the agency plans to flesh out detailed measures for proof-of-concept cooperation.
A NIPA official said the agency is pushing ahead in earnest with this year’s global marketplace support program. The official added that the foundation for the initiative is prior demand analysis and a customized process, and said NIPA will work to verify the applicability of Korean SaaS technologies in the Japanese market and secure early proof-of-concept opportunities. The official also said the agency is committed to supporting nationwide business expansion based on local proof-of-concept projects in Japan and to providing comprehensive support.
Source: IT DAILY · Kwon Young-seok
Original: https://www.itdaily.kr/news/articleView.html?idxno=242011
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Source: IT DAILY
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