Nobley Marriage Agency Strengthens Customized Matches for the Elite... Launches “Black Club Program”

Nobley announced that it is operating “Black Club,” a VVIP customized matching program for elite and professional members. Nobley said that it is broadening its existing asset- and occupation-centered evaluation to comprehensively reflect not only assets and professions but also values, living environments, and views on marriage in “Black Club.” It also explained that spouse-selection factors in elite marriages are considered broadly, including not only occupation and financial conditions but also upbringing, family values, social relationships, and lifestyle patterns.

“Black Club” is for members who meet a certain standard, and participation is decided through a separate screening process. After joining, members go through a procedure to identify their desired conditions, preferences, and lifestyle, and the service operates by setting an individual matching direction based on that information.

Nobley said the program focuses on harmony in values and lifestyle, going beyond connections based solely on matching conditions. It added that “Black Club” specifically identifies the spouse conditions and marriage values that members prioritize from the initial consultation stage, and that what is confirmed in the initial consultation is reflected in the subsequent matching process.

The service applies a 4-to-1 dedicated management system during the matching process. The scope of management extends step by step from consultation and candidate recommendation to the courtship process after meetings. Candidates are selected based on members' basic conditions and desired requirements, and once meetings begin, feedback is reflected to adjust the direction of the next match. At the joining stage, identity and related information are verified, and consultation and matching directions are refined according to each member's situation and needs.

Member consultations and the matching process are operated on a confidential basis. This is because they involve sensitive personal information such as occupation and assets. In this way, the service is structured to protect sensitive information while also verifying identities throughout its operation.

Recently, spouse-selection trends have been shifting toward reviewing values, personality traits, and lifestyle along with specific conditions such as financial strength and occupation, rather than prioritizing only one of those factors. As a result, the matchmaking industry has placed greater importance on more finely segmented matching based on each member's needs. Nobley plans to maintain a consultation and matching system through Black Club that takes into account the characteristics of member groups such as professionals and high-net-worth individuals.

Jeong Soo-mi, CEO of Nobley, a marriage agency in Gangnam, said that elite members' spouse-selection criteria tend to reflect a comprehensive consideration of upbringing, lifestyle, and family values, rather than financial strength or occupation alone. She added that because the priorities differ from person to person, it is necessary to identify important criteria in detail during consultations, and that in actual meetings, it is important to check whether values and lifestyle are a good fit.

Jeong Soo-mi has been expanding her activities into related areas, including being appointed chair of the judging panel for the 2026 Miss Green Korea and taking part in the 2026 Miss Green Korea judging. On KBS Joy's "Matchmaking Master," she appeared on a program with MC Shin Dong-yup, succeeded in matching four times in total, and earned four matchmaking rings, while serving as a mentor in Mnet's "Couple Palace" Season 1 and Mnet's "Couple Palace" Season 2.

Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407788

References

• https://www.epnc.co.kr/news/articleView.html?idxno=407788