LG Uplus Expands AI Use Cases From Creator Training to Overseas Service Rollouts
TECHWORLD ·
✦ Resumen de IA
LG Uplus provided training on using Google's generative AI, Gemini, for 18 outstanding members of its creator community, U+BOOSTUS.
Participants used Gemini in planning and video production and editing, and also heard an explanation at the Google Korea office about AI technology and changes in the digital content environment.
LG Uplus is partnering with Bango to sequentially introduce overseas AI and content services to U+ Dook, and the first service to be applied is a video editing AI scheduled for release in November.
LG Uplus is expanding the use of generative AI from content production to subscription services. LG Uplus is providing AI training for creators and is also pursuing the addition of overseas AI services to its subscription platform, U+ Dook. The goal of introducing overseas AI services is to expand users' choices.
LG Uplus provided AI content creation training for 18 outstanding members of its creator community, U+BOOSTUS. The program focused on applying Google's generative AI, Gemini, to the actual content production process.
Participants carried out hands-on exercises to define content topics and story structures during the planning stage, and they also used Gemini during video production and editing. The training reviewed considerations when using AI assist tools and examined AI usage methods based on real-world production cases.
Participants refined content ideas tailored to their respective activity areas and channel characteristics. They also heard an explanation at the Google Korea office about AI technology and changes in the digital content environment.
U+BOOSTUS, the creator community launched by LG Uplus in 2023, now has about 260 active members. The community has produced 4,700 pieces of content in total, with cumulative views of about 150 million and 1.18 million engagements.
This year, LG Uplus is broadening the scope of Season 5 by expanding programs that strengthen production capabilities beyond product-experience-oriented activities. Last September, 12 outstanding members visited the Meta office in Tokyo, Japan, and took part in a content production workshop and a global creator trends session.
Kim Hee-jin, head of LG Uplus' Brand Marketing Team, said that since the entire content production process is changing with generative AI, creators' ability to use AI is becoming important. She added that the company plans to support AI application throughout the actual content planning and production process of U+BOOSTUS creators.
Separately from its training for creators, LG Uplus is pursuing the expansion of AI subscription services and is partnering with Bango for that purpose. LG Uplus plans to sequentially introduce overseas AI and content services to U+ Dook.
The first service to be applied is a video editing AI scheduled for release in November. After that, the company plans to expand into generative AI, productivity AI, and creative AI, as well as overseas content services that are relatively difficult to access in Korea.
As the integration method for new services, the company will use Bango's subscription platform, Digital Vending Machine (DVM). DVM connects digital service providers, telecom companies, and platform companies, and supports the integration of multiple subscription products into a single platform.
LG Uplus plans to use DVM to streamline new service contract processes, system integration, and product launches. It also plans to combine Bango's global service network with LG Uplus' product planning capabilities to create subscription products suited to users' needs and service characteristics.
U+ Dook is a unified subscription sign-up and management platform for AI, OTT, education, lifestyle, and other products. U+ Dook currently offers services including Google AI Pro and also provides AI services in search, design, video editing, and education. It also offers a feature for choosing multiple AI services through U+ Dook Pick AI.
The two programs share a common direction of linking AI with actual usage environments. For creators, they provide experience using AI in the production process, while for general users, they expand subscription-based access options for overseas AI services.
Cho Yong-seong, executive vice president in charge of partnership business at LG Uplus, said customer subscription demand is rapidly expanding beyond content into AI and productivity services. He added that the company plans to strengthen U+ Dook's AI subscription competitiveness to improve domestic customers' access to a wide range of global AI services.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407770
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Source: TECHWORLD
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