LG Uplus Launches Google-Linked AI Training to Strengthen Creator Capabilities
IT DAILY ·
✦ Resumen de IA
LG Uplus conducted AI content production training linked with Google Korea for 18 top performers from U+BOOSTUS.
The training was held at the Google Korea office in Gangnam-gu, Seoul, and covered Gemini practice as well as AI applications in video planning, production, and editing.
About 260 creators are active in U+BOOSTUS, with more than 4,700 cumulative content pieces and about 150 million cumulative views.
LG Uplus is pushing ahead with efforts to strengthen creators’ AI utilization capabilities. The target audience is creators who share their experiences using the company’s products and services. For them, the company will provide support to help refine content topics and story structures and develop production ideas tailored to each channel.
LG Uplus said it designed the training to support content creation education for creator roles that explain services from the customer’s point of view. In this regard, LG Uplus announced on the 4th that it had conducted AI content production training linked with Google Korea for 18 top performers from “U+BOOSTUS.”
The training was held on the 2nd at the Google Korea office in Gangnam-gu, Seoul. A photo showed the 18 top U+BOOSTUS performers taking a commemorative photo at the Google Korea office.
The program was structured so that participants could practice using Google’s generative AI tool, Gemini. The scope of the hands-on training covered how to apply AI in the video planning, production, and editing process, and participants learned how to develop content topics and story structures. They also learned how to refine ideas needed for production.
The training focused on supporting AI use tailored to each creator’s field of activity and channel characteristics. Based on the idea that even when using the same AI tool, content topics and formats can differ by creator, participants shared considerations for using AI based on real content production cases and discussed effective ways to use AI. In the process, they reviewed how to use AI as a production aid.
Through the training, LG Uplus supported participants in applying the ideas and production methods they gained to their own channel activities. The program also included a visit to the Google Korea office and networking among creators.
Participants listened to explanations about changes in digital content and AI technology. They also shared their production experience and know-how.
LG Uplus has been operating U+BOOSTUS, a creator community launched in 2023. Participants take on the role of directly experiencing the company’s products and services, then interpreting them from the customer’s perspective and in their own language before introducing them on their personal channels.
About 260 creators are active in U+BOOSTUS. The cumulative number of content pieces produced has surpassed 4,700, and according to the company, cumulative content views stand at about 150 million, while engagement totals 1.18 million. Content topics include experiences using the AI calling app ixi-O, U+Plus+ experiences, roaming pass experiences, and on-site experiences at MWC.
The company views creators as partners connecting customers and the brand, and it supports content creation training, networking, and visits to technology companies. In this structure, creators’ production capabilities are linked to the way brand messages are delivered.
Beyond introducing service features, it is important how actual usage experiences are organized into topics and narratives. This AI training is a program designed to support the planning and production process.
This year, Season 5 is being operated with a focus on expanding content production capabilities and broadening activity areas. To that end, LG Uplus is running platform-specific training, organizing networking sessions, and offering opportunities to experience content production environments at global technology companies.
Against this backdrop, Kim Hee-jin, head of the brand marketing team at LG Uplus, said that generative AI is changing the entire content production process and that the importance of creators’ AI utilization capabilities is growing. She added that the company will support U+BOOSTUS creators so they can actually apply AI in the planning and production stages of content creation, while pursuing stronger creative competitiveness and broader spread of the Simple Life value.
Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242004
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Source: IT DAILY
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