AI Subscriptions on Telecom Platforms as LG Uplus Expands Overseas AI Distribution Through Udoc
IT DAILY ·
✦ Resumen de IA
LG Uplus said on the 5th that it will expand the distribution of overseas AI services through its subscription platform, Udoc.
To that end, it plans to work with global subscription platform company Bango to roll out overseas AI and content services on Udoc sequentially.
As its first product, it will launch a video-editing AI service next month, and then expand into generative AI, productivity AI, and creative AI.
LG Uplus said on the 5th that it will expand the distribution of overseas AI services through its subscription platform, Udoc. The move broadens Udoc’s business scope from content subscriptions to AI subscriptions for work and creative use, and reflects a push to expand Udoc’s offerings from content-centered subscriptions to AI-use subscriptions.
To that end, LG Uplus plans to secure new services by working with global subscription platform company Bango. Through its partnership with Bango, it plans to roll out overseas AI and content services on Udoc one by one, and to continue introducing new products by streamlining the steps from contract and system integration to product launch. The business agreement ceremony was held on the 2nd, and the people in the photo are Jang Jun-young, head of LG Uplus’ marketing group, and Paul Larbey, CEO of Bango, among officials from both companies.
As its first product, the company plans to launch a video-editing AI service next month. It then plans to expand into generative AI, productivity AI, and creative AI. LG Uplus said it plans to sequentially offer overseas AI and content services on Udoc and further expand its AI product lineup.
The key point of this partnership lies not in the products themselves, but in how new products are introduced. The two companies will use Bango’s subscription integration platform, the Digital Vending Machine (DVM), which connects digital service providers, telecom companies, and platform companies and supports the integration and distribution of various subscription services. LG Uplus plans to use DVM to streamline the contract, system integration, and product launch procedures related to adding new services to Udoc.
LG Uplus is also working to discover overseas AI services and organize the process through which those services are actually sold as subscription products. It plans to offer through Udoc services that have not yet been widely introduced in Korea or that have been difficult to access through individual sign-ups. This partnership is being pursued in a way that will organize the introduction and sales procedures for overseas AI services on Udoc and improve user convenience in sign-up and payment.
If such a structure is established, the number of secured products and the speed at which services are introduced to match customer demand are seen as factors affecting Udoc’s competitiveness. From the user side, the main areas for improvement are the search, sign-up, and payment processes for overseas AI services. Accordingly, the idea is to reduce customers’ inconvenience of having to sign up separately on each overseas site and allow them to select and manage subscription products on a single platform.
LG Uplus and Bango plan to expand bundled sales by combining their respective networks and product-planning capabilities. The two companies plan to combine Bango’s global service network with LG Uplus’ product-planning expertise, and to develop subscription bundles tailored to customers’ purposes and service characteristics. They will also pursue cooperation aimed at creating demand-specific products for work efficiency and creative activities, beyond simply increasing the number of overseas services.
Udoc currently offers subscription products in areas including AI, OTT, education, and lifestyle. In the AI category, it operates services related to search, design, video editing, and education, including Google AI Pro, and offers Udoc Pick AI so users can choose the product they want from among multiple AI services.
This partnership with Bango is significant in that it expands the overseas services available in the existing AI product lineup. It also creates a foundation for the continued supply of new products. The subscription platform directly provided by LG Uplus is being used as a channel for distributing overseas AI services in Korea.
Cho Yong-seong, head of partnership business at LG Uplus and an executive vice president, said customer subscription demand is rapidly expanding beyond content into AI and productivity services. In response to this change, he said the partnership will improve domestic customers’ access to and convenience in using a wide range of global AI services and will continue to strengthen Udoc’s competitiveness in AI subscriptions.
Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242006
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Source: IT DAILY
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