Hankook & Company Group Releases Motorsports Documentary 'THE FIRST 4'
TECHWORLD ·
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Hankook & Company Group unveiled the motorsports documentary "THE FIRST 4" on the 2nd.
"THE FIRST 4" is a single-episode documentary about the 2026 "Nurburgring 24H" challenge by the Hankook Competition racing team.
The release is being made simultaneously on Hankook Tire's domestic and global YouTube channels and the OTT platform TVING, where viewers can watch simply by logging in as members.
Hankook & Company Group unveiled the motorsports documentary "THE FIRST 4" on the 2nd. The release follows the group's continued "THE FIRST" series from seasons 1 through 3, after Hankook & Company Group released a branded documentary on an OTT platform in 2024. "THE FIRST" is a branded documentary series that captures the challenges of Hankook Competition, the global racing team officially sponsored by Hankook & Company Group, and its on-track technology capabilities.
Hankook & Company Group said it has used motorsports as a stage to verify and advance its technological competitiveness and has supported Hankook Competition's global racing challenges. "THE FIRST 4" includes the 2026 campaign of the Hankook Competition racing team at the "Nurburgring 24H."
"THE FIRST 4" was produced as a single episode, unlike the previous multi-episode format. It also adopts the "Movie-tized" format, which combines Hankook Competition's challenge narrative with cinematic direction. Hankook & Company Group said the "Movie-tized" format enhances immersion.
The content title is "THE FIRST 4." Set against the backdrop of the "Nurburgring 24H," it weaves several phases into a single story through a narrative connection of crisis, choice, and overcoming hardship, while vividly capturing the tension and moments of challenge at the race site to convey the atmosphere on the ground.
In addition, based on the racing narrative, it highlights the technology of key affiliate Hankook Tire & Technology Co., Ltd. (hereinafter Hankook Tire) and centers on the core value of "Trust & Safety." The release is being made simultaneously on Hankook Tire's domestic and global YouTube channels and the OTT platform TVING, where viewers can watch simply by logging in as members, with no separate paid pass required. The audience includes motorsports fans and general viewers.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407721
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Source: TECHWORLD
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