“Is It Being Used Properly?” I2MAX Unveils Adoption Strategy in 2nd Slack Webinar

More companies are adopting Slack. These companies are pursuing the rollout as a way to change how they communicate and collaborate. However, it is also being pointed out that step-by-step operating strategies after adoption are important in order to spread the tool across the organization and encourage employees to use it voluntarily. In establishing a collaboration tool, the key challenge is not the system build itself, but creating an environment where it can be used continuously in real work processes.

Against this backdrop, Salesforce official partner I2MAX announced on September 29 that its webinar had concluded. Under CEO Choi Yong-hoon, I2MAX shared organizational adoption strategies and practical know-how to improve Slack usage in this webinar. The webinar was titled, “You’ve adopted Slack, but are you using it properly?” This event was the second installment in the I2MAX Slack webinar series, and the first session was held on April 23 under the theme, “Why Slack? From Messenger to Agentic Work OS.”

The second session focused on why Slack fails to take root within organizations after adoption and on possible improvements. The first session covered the Slack concept and the need for adoption, while this session shifted the discussion to why usage declines after implementation and how to establish the tool. It also covered cases in which companies continue to rely on email- and messenger-centered work styles after introducing a collaboration tool, as well as the resulting drop in collaboration-tool usage.

The presentation was delivered by I2MAX’s Kang Ji-won, Pro. Kang became the first Slack Certified Admin at a domestic partner company and has introduced Slack implementation and operation know-how through his book, “Slack, Changing the Language of Work.”

The session was organized into four parts. Part 1 was “Four Execution Strategies From Adoption to Establishment,” Part 2 was “What Is Needed for the Adopted Slack to Take Root in an Organization,” Part 3 was “From Persuading Employees to Operations,” and Part 4 was “Q&A.”

The session reviewed organizational blind spots in the process of insufficient real-world use after Slack adoption and presented execution strategies that can be applied from the early stages of adoption through the establishment phase. It also covered ways to encourage participation from executives and frontline staff, methods to promote voluntary use among employees, and a framework for sustained operations after the tool has taken root.

At the event, it was shared that successful adoption of a new collaboration tool does not happen through understanding its features alone, but requires a division of roles with existing work methods, the establishment of usage standards among employees, and the process of building a continuous operating framework. Kang Ji-won of I2MAX said that many companies have experienced positive changes in collaboration speed and information sharing after adopting Slack, but added that an operating framework that encourages employee participation is important for organization-wide expansion of those benefits, and that a step-by-step adoption strategy is important for spreading the effect.

The final Q&A centered on questions and exchanges about the attendees’ concerns in actual adoption and operations processes. The target audience for this webinar was IT and DX practitioners at companies that had already introduced Slack or were considering adoption.

I2MAX said that inquiries and participation continued from the Google Form preregistration stage. Kang Ji-won of I2MAX said he hoped the session would help IT and DX practitioners who are considering introducing or switching internal collaboration tools explore action plans tailored to their organizations.

I2MAX is planning the third session in the webinar series, which will focus on Slack AI and Slackbot and cover AI agent-based work automation and ways to use system integration. The series was designed to move from understanding the adoption process to practical establishment and AI use, and I2MAX plans to introduce ways to use Slack for work in stages.

Source: TECHWORLD · Kim Kyung-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407722

References

• https://www.epnc.co.kr/news/articleView.html?idxno=407722