‘Everyone’s AI’ Set for Launch This Year Seeks a Shared Policy Brand for Three Consortiums

The government will seek a shared policy brand as it pushes to expand the rollout of domestic AI services through the 'Everyone’s AI' project, a nationwide initiative to promote domestic AI services. 'Everyone’s AI' is a project that supports making services based on domestic AI models easily and affordably available to everyone.

The Ministry of Science and ICT selected three consortium operators on August 28: SK Telecom, Kakao, and KT. The target is a brand that the three consortiums of SK Telecom, Kakao, and KT will use together.

A beta service is currently being run for service stakeholders, and the three consortiums are preparing for the official launch later this year. The government plans to raise awareness of the project by choosing a name and slogan they can all use.

On the 26th through next month 6, the Ministry of Science and ICT will hold a public contest for the 'Everyone’s AI' policy brand name and slogan. The goal is to finalize a name and slogan that the public can easily understand and call, and to improve awareness of the project.

This contest is a step to establish a common name for public notification of the project while service launch preparations proceed in parallel. The selection will cover the brand name and slogan. After consulting with participating companies, the selected name and slogan are planned to be applied to service screens and external promotional materials. Through this, they are expected to help convey the purpose and identity of a project with participation from multiple consortiums.

Any South Korean citizen may submit an entry. Proposals must be submitted as one package consisting of a policy brand name of up to 5 characters and a slogan of up to 20 characters. An additional explanation of the meaning of the name and slogan, and the planning intent, must be submitted in up to 300 characters. Each person may submit up to one entry.

Judging will be based on policy relevance, usability, scalability, originality, communicative power, and completeness. The evaluation will look at whether the project’s purpose is reflected and whether the entry can be used in multiple ways, such as on service screens and promotional materials. The judging schedule is the requirements review and expert review from November 6 to 13. The results are scheduled to be announced on November 16.

The contest will offer a total of 6 prizes, including the grand prize, and the total prize money is KRW 5.5 million. The grand prize winner will receive KRW 2 million. Separately, 10 valid entrants other than the winners will be selected by lottery and given gift certificates worth KRW 50,000 each. Entries must be submitted through an online application form.

Ohm Yul, head of the Artificial Intelligence Policy Bureau at the Ministry of Science and ICT, said that public interest and participation are important for the success of 'Everyone’s AI.' He added that the ministry will actively reflect public suggestions and requests during service preparation and operation. He also said the ministry is determined to build convenient, high-quality services together with the public.

Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242440

References

• https://www.itdaily.kr/news/articleView.html?idxno=242440